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What is a Champion Movement Signal?

A Champion Movement Signal notifies you when someone who previously used or advocated for your product moves into a new role at a company matching your Ideal Customer Profile (ICP). Avina automatically spots these job changes and cross-references them with your CRM, so you instantly know when valuable champions switch roles.

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Why Champion Movement Signals Matter

Champion Movement Signals help sales and marketing teams:

  • Speed Up Sales: Champions already understand your value.
  • Seize the Right Moment: New roles mean new budgets and initiatives.
  • Leverage Internal Advocates: Champions help push decisions internally.

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When to Use Champion Movement Signals

  • A previous buyer or strong user joins a target account.
  • A past champion lands at an account you previously lost or stalled.
  • Your former advocate moves into a decision-making role.

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High-Value Automated Plays

Clear, impactful workflows enabled by Champion Movement Signals, leveraging Avina to automate key actions:

  • Warm Outbound Sequences: Automatically enroll champions into personalized email sequences.
  • CRM Task Automation: Automatically create/update contacts and assign outreach tasks in your CRM.
  • Smart Retargeting Ads: Instantly add champions to targeted ad audiences.
  • Immediate Social Connection: Instantly notify reps via Slack with one-click LinkedIn outreach.
  • Opportunity Revival: Automatically reopen and prioritize deals when champions move into relevant accounts.

Avina prioritizes signals automatically, ensuring reps focus on the highest-value actions first.

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Casual, Natural Messaging Examples

Email:

Subject: Congrats on the new role!

Hey [First Name],

Saw you joined [New Company], congrats! Really enjoyed working with you at [Previous Company]. If there’s a chance to help again, let’s catch up soon.

Cheers, [Your Name]

LinkedIn Direct Message:

Big congrats on the move to [New Company]! Let me know if it makes sense to chat again—would love to help if I can.

Text (for close contacts):

Congrats on the new gig! Happy to help if you think [Product] would be useful again.

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Why Champion Movement Signals Work

Connecting with your past champions is one of the fastest ways to boost your pipeline. Avina makes it easy by spotting champion moves automatically, so you never miss the perfect moment to re-engage.

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