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What is Champion Movement?

Champion Movement tells you when someone who previously bought, used, or advocated for your product moves to a new company in your target market. Avina compares job changes against the contacts in your CRM, so you know the moment a valuable champion lands somewhere new.

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Turning it on

Champion Movement is a built-in audience. Every workspace has one, named “Champion Movement Signal”, on the Audiences page.
  • It starts inactive. Use the toggle on its card to switch it on.
  • It needs a CRM integration with read access, so Avina knows who your existing contacts are. If none is connected, the card shows a Set up a CRM integration link.
  • Built-in audiences can’t be edited, only switched on and off.

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Why Champion Movement matters

  • Speed up sales: champions already understand your value.
  • Seize the right moment: new roles bring new budgets and initiatives.
  • Leverage internal advocates: champions help push decisions through.

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When to use it

  • A previous buyer or strong user joins a target account.
  • A past champion lands at an account you previously lost or stalled.
  • A former advocate moves into a decision-making role.

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High-value plays

  • Warm outreach: enroll champions in a personal AI Sequence that references your past relationship.
  • CRM routing: push the champion and their new company to your CRM with Push Audience Match to CRM, so the right rep picks it up.
  • Slack alerts: notify the original account owner in Slack with a Send a Slack Message automation.
  • Retargeting: use Export Ad Audience to keep your brand in front of champions as they settle in.

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Messaging examples

Email: Subject: Congrats on the new role!
Hey [First Name], Saw you joined [New Company], congrats! Really enjoyed working with you at [Previous Company]. If there’s a chance to help again, let’s catch up soon. Cheers, [Your Name]
LinkedIn Direct Message:
Big congrats on the move to [New Company]! Let me know if it makes sense to chat again. Would love to help if I can.
Text (for close contacts):
Congrats on the new gig! Happy to help if you think [Product] would be useful again.

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Why Champion Movement works

Reconnecting with past champions is one of the fastest ways to build pipeline. Avina spots their moves automatically, so you never miss the moment to re-engage. Tag: avina_champion_movement_signal