What is a Tech Stack audience?
A Tech Stack audience tracks changes in the technologies companies use. Pick the vendors or products you care about, then choose the event that matters to you:- Newly adopted: a company just started using the technology.
- Churned: a company stopped using it.
- Up for renewal: a company’s contract is coming up for renewal.
Tech Stack audiences are available on the Avina Team, Growth, and Enterprise plans, and during a free trial. On other plans you’ll see an option to upgrade when you preview one.
Why Tech Stack matters
- Competitive displacement: reach companies right before they renew a competitor’s contract.
- Complementary tools: find companies that just adopted a product you integrate with.
- Churn opportunities: catch companies that just dropped a tool and may be looking for a replacement.
Filters
Set the Target number of leads per day (1–50, default 10) to control volume and credit use.
Each Tech Stack lead costs 2 credits. See Credits & Billing.
Example audiences
- Companies whose contract with a competitor is up for renewal
- Companies that newly adopted a data warehouse you integrate with
- Companies that churned from a legacy tool your product replaces
High-value plays
- Renewal displacement: enroll accounts with an upcoming competitor renewal in an AI Sequence a few months before the renewal date.
- Integration plays: reach companies that just adopted a partner product with messaging about your integration.
- CRM routing: push matched accounts to your CRM with Push Audience Match to CRM.
Tag
avina_technographic_signal