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The Accounts view gives you a comprehensive look at every company in your pipeline, combining signal activity, touchpoint history, and AI-generated insights in one place.

Overview

Accounts aggregates all activity at the company level, making it easy to understand which organizations are showing buying intent and how they’ve engaged with your team over time.

Account List

The main Accounts view displays a sortable, filterable list of all accounts with key metrics:
FieldDescription
Account NameCompany name with logo
Most Recent SignalThe latest buying signal detected for this account
Most Recent TouchpointLast interaction with your team (email, call, meeting, etc.)
First TouchpointWhen this account first engaged with your company
Pipeline StageCurrent stage in your sales process
CRM IDDirect link to the account in your CRM
Number of TouchesTotal count of interactions with this account

Account Details

Click on any account to open the detailed view, which includes:

AI Overview

An AI-generated summary of the account, including:
  • Company description and key business context
  • Recent activity patterns and engagement trends
  • Buying intent assessment based on signal data
  • Recommended next steps for your team

Touchpoint History

A complete timeline of every interaction with the account:
  • Web visits and content engagement
  • Email opens, clicks, and replies
  • Meeting activity
  • Ad engagement
  • Sales outreach and responses
Each touchpoint shows the date, type, associated contact, and relevant details.

Contacts

A list of all known contacts at the account, including:
  • Name and job title
  • Email and phone (when available)
  • Signal activity associated with this individual
  • Engagement history

Filtering and Sorting

Use filters to focus on specific segments:
  • By signal type: Show only accounts with specific signal activity
  • By pipeline stage: Focus on accounts at a particular stage
  • By engagement recency: Find recently active or dormant accounts
  • By account score: Prioritize high-intent accounts
Sort by any column to quickly identify top opportunities or accounts needing attention.

Best Practices

  1. Monitor high-intent accounts: Sort by most recent signal to catch buying activity early
  2. Review AI overviews before calls: Get up to speed on account context in seconds
  3. Track engagement patterns: Use touchpoint history to identify the right moment to reach out
  4. Sync with your CRM: Keep your CRM data current by reviewing accounts regularly