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Avina stitches data across your entire go-to-market stack to create a virtual Customer Data Platform (CDP). Once connected, each integration streams fresh events into Avina so you can:
  • fire real-time signals (new hires, ad engagement spikes, web visits, etc.),
  • build account lists, and
  • trigger workflows in the tools your teams already live in.

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Supported integrations

Slack

Channel and DM alerts for every Avina signal, plus third-party signal ingestion from vendors that post to Slack.

Salesforce

CRM: accounts, contacts, opportunities, activities. Writes signals to the AvinaSignals__c custom object.

HubSpot

CRM: companies, contacts, deals, engagements. Writes signals as timeline notes with standardized tags.

Attio

CRM: accounts, contacts, deals, relationships. Writes signals to a custom object linked to each record.

Outreach

Sales engagement: sequences, email and call outcomes. Supports signal-triggered enrollment and AI Sequences.

Salesloft

Sales engagement: cadences, email and call outcomes. Supports signal-triggered enrollment and AI Sequences.

Apollo

Sequences, contact lists, and engagement data. Bi-directional contact sync.

Instantly

Cold-email campaigns, enrollment, and engagement. Supports AI Sequences as a sending platform.

Lemlist

Cold-email campaigns, enrollment, and engagement. Supports AI Sequences as a sending platform.

Smartlead

Cold-email campaigns at scale. Supports AI Sequences as a sending platform.
For any tool not in the list above, use Webhooks to pipe signal data into Zapier, Clay, n8n, Make, or your own systems.

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How syncing works

  1. OAuth or API key: connect in Settings → Integrations.
  2. Historical back-fill: Avina fetches 12–24 months of data where the provider exposes it.
  3. Schema mapping: Avina normalizes objects (lead, contact, account, activity) into a unified model. No manual field mapping required.
  4. Ongoing sync: reads flow into Avina in near real-time; writes (contact creation, signal notes, sequence enrollment) fire as soon as an automation triggers.

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Managing integrations

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Connect a new integration

  1. Go to Settings → Integrations.
  2. Click the provider card (e.g. HubSpot).
  3. Follow the OAuth flow or paste your API credentials.

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Connected vs. disconnected

Across the Avina platform — in sequences, automations, and signal activation — integrations you haven’t connected yet appear as disabled options with a direct Connect link that takes you to Settings → Integrations. Once connected, the option becomes immediately available.

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FAQ