Overview
🔌 Avina Integrations
Avina stitches data across your entire go-to-market stack to create a virtual Customer Data Platform (CDP).
Once connected, each integration streams fresh events into Avina so you can:
- fire real-time signals (new hires, ad engagement spikes, web visits, etc.),
- build account lists, and
- trigger workflows in the tools your teams already live in.
⚡ Quick-start
| Category | Integration | What it syncs |
|---|---|---|
| Collaboration & Notifications | Slack | Channel / DM alerts for every Avina signal. |
| CRM | Salesforce | Accounts, opportunities, contacts, Closed Won / Lost, Campaigns. |
| HubSpot | Contacts, companies, page views, emails, deals, tickets. | |
| Ad Platforms | LinkedIn Ads | Creative, campaigns, ad groups, spend, clicks, impressions. |
| Google Ads | Search & Display campaigns, cost metrics. | |
| Facebook Ads | Campaign spend & engagement. | |
| Bing Ads | Microsoft ads creative, spend & engagement. | |
| Marketing Automation / Email | Marketo | Smart campaigns, email deliveries & opens, program membership. |
| Salesforce Marketing Cloud | Email & Journey Builder events. | |
| Pardot | Lists, emails, landing-page submissions. | |
| Iterable | Campaign sends, opens, clicks. | |
| SendGrid | Transactional & marketing email events. | |
| Sales Engagement | Outreach | Sequences, one-off emails, call logs. |
| SalesLoft | Cadences, email + call outcomes. | |
| Reply.io | Touchpoints & outcomes. | |
| Product & Web Analytics | Google Analytics 4 | Sessions, pages, conversions. |
| Mixpanel | Product events, cohorts, funnels. | |
| Meetings & Calls | Calendly | Meeting bookings, invitee metadata. |
| Google Calendar | Meetings, attendees, durations. | |
| Gong | Call recordings, trackers, sentiment. | |
| Forms & Surveys | Typeform | Submissions, answers, respondent details. |
🔄 How syncing works
- OAuth or API Key – Connect in Settings → Integrations.
- Historical back-fill – Avina fetches 12-24 months of data (where available).
- Schema mapping – Avina normalizes objects (lead, contact, account, activity) into a unified model. No manual field mapping required.
Note: Integrations labelled Connected above are live in your workspace; all others can be enabled in a click.
🛠️ Managing integrations
Connect a new source
- Go to Settings → Integrations.
- Click the provider card (e.g. LinkedIn Ads).
- Follow the OAuth flow or paste your API credentials.
- Select the workspace / ad account / view you’d like Avina to sync.
Field-level visibility
- Avina ingests read-only data; we never mutate source records.
- Sensitive PII (e.g. email bodies, call transcripts) is encrypted at rest.
🤔 FAQ
| Question | Answer |
|---|---|
| Does Avina write back to my CRM? | If you have authenticated Hubspot or Salesforce write, Avina will automatically push de-duped Contacts, Accounts and Signals to your CRM. |
| Can I request a new integration? | Yes! Email support@avina.io or open a ticket in the in-app messenger. |