- read CRM and engagement data to power relationship-based audiences, automation filters, and AI drafting, and
- write new leads, contacts, and audience activity back into your CRM, and enroll leads into your sequences.
Data integrations (CRMs, sending platforms, and other tools) are available on trials and paid plans. Slack is available on every plan.
Supported integrations
Alerts and messaging
Slack
Channel alerts for every audience, plus a Send a Slack Message automation action.
Microsoft Teams
Post leads to a Teams channel as cards through a Teams Workflows webhook. No app install required.
CRMs
Salesforce
Accounts, contacts, opportunities, and campaigns. Writes audience activity to the
AvinaSignals__c custom object.HubSpot
Companies, contacts, deals, and engagements. Writes audience activity as timeline notes. Also a sending platform for AI Sequences.
Attio
Companies, people, and deals. Writes audience activity to a custom object linked to each record.
Microsoft Dynamics
Accounts, contacts, and opportunities. Writes audience activity to the
avina_signals activity table.Close
Leads and contacts. Enroll leads into Close sequences and log audience activity as notes.
HighLevel
Contacts and workflows. Enroll leads into HighLevel workflows and tag contacts with audience activity.
Sending platforms
Outreach
Enroll leads into existing sequences, or send AI Sequences.
Salesloft
Enroll leads into existing cadences.
Apollo
Enroll leads into existing sequences, or send AI Sequences.
Instantly
Enroll leads into campaigns and lists, or send AI Sequences.
Lemlist
Enroll leads into campaigns, or send AI Sequences with email and LinkedIn steps.
Smartlead
Enroll leads into campaigns, or send AI Sequences.
Reply
Enroll leads into sequences, or send AI Sequences with email and LinkedIn steps.
Direct mail and AI assistants
Lob
Mail a postcard or letter to each new lead’s company with the Send Direct Mail automation action.
Claude & Codex (MCP)
Work with your audiences, automations, and AI Sequences from Claude or Codex.
Marketing, sales, and analytics data
Avina can also read from marketing automation, conversation intelligence, and ad platforms, including Marketo, Pardot, Salesforce Marketing Cloud, Gong, LinkedIn Ads, Google Ads, Bing Ads, Google Calendar, Calendly, and Mixpanel. These are read-only connections. Some of them power built-in audiences: marketing platforms feed Marketing Engagement and Re-engagement, sales engagement tools such as Gong, Outreach, and Salesloft feed Outbound, and LinkedIn Ads feeds the LinkedIn Ad audience. For any tool not listed, use Webhooks to send leads to Zapier, Clay, n8n, Make, or your own systems.Connecting an integration
- Go to Settings → Integrations.
- Click the integration’s card.
- In the Connect to … window, connect the access you need:
- Read lets Avina read and process data from the tool.
- Write lets Avina write data to the tool, such as contacts, audience activity, and sequence enrollments.
- Follow the sign-in or API key prompts for that tool.
Connection status
Each integration shows its status on its card and wherever you can pick it in Avina:
Integrations you haven’t connected show as unavailable in automations and AI Sequences, with a link to connect them.
CRM push preferences
CRMs with write access (Salesforce, HubSpot, Apollo, Attio, Close, HighLevel, and Microsoft Dynamics) have a Preferences section that controls what Avina writes automatically:
These preferences apply to every audience. If you’d rather push only specific audiences, or only leads that pass certain filters, create an automation with the Push Audience Match to CRM action. While an active automation pushes to a CRM, Settings shows Automations control these pushes and the workspace-wide toggles no longer push every lead to that CRM.