Push to Hubspot
Avina automatically writes Activity → Notes on the associated Company (and, where appropriate, Contact and Deal) records inside HubSpot every time a signal fires.
Each note contains:
| Section | Details |
|---|---|
| Human-readable sentence | A short, plain-English summary of the signal (see example below). |
| Tag line | One or more lowercase “snake-case” tags that classify the signal. These tags power HubSpot lists, workflows, and reports. |
Example note (what you’ll see in your CRM):
Avina Alert: Dev Security hired Brandon Riley as their new Chief Revenue Officer. He joined the company in Feb 2025 and is based in Ann Arbor, Michigan, United States.
avina_new_hire_alert
Tag reference
| Signal type (conceptual) | Tag(s) Avina writes |
|---|---|
| Re-engagement Signal | avina_reengagement_signal |
| Outbound Signal | avina_outbound_signal |
| Champion Movement Signal | avina_champion_movement_signal |
| New Hire Signal | avina_new_hire_signal |
| Social Activity Signal | avina_social_activity_signal |
| Job Listing Signal (Account-level) | avina_job_listing_signal |
| General Engagement Signal | avina_general_engagement_signal |
| Web Visit | avina_web_visit_signal |
| Marketing Email | avina_marketing_email_signal |
| Ad Engagement | avina_ad_engagement_signal |
| Ad Impression | avina_ad_impression_signal |
| Other / Misc. | avina_other_signal (plus additional context-specific tags when relevant) |
Tip: Some signals include multiple tags—for example, a “Web Visit” from an existing champion may include both
avina_web_visit_alertandavina_champion_movement_alert.
Building a dynamic Contact list off a tag
- Navigate to Contacts → Lists in HubSpot.
- Click Create list → choose Active list (so membership auto-updates).
- Filter type: Activity → Notes
- Choose filter:
- Note body → contains → enter the tag (e.g.
avina_champion_movement_alert).
- Note body → contains → enter the tag (e.g.
- Give the list a descriptive name, e.g. “Avina – Champion Movement Alerts”.
- Save. HubSpot will back-fill all existing contacts whose records contain that tag and continue to add/remove contacts in real time as new notes are written.
Example use-cases
| Use-case | How to set it up |
|---|---|
| Targeting all new champions for a nurture email | Create a dynamic list for avina_champion_movement_alert; connect that list to a HubSpot workflow that sends a sequence or task. |
| Alerting the AE when a prospect gets a new CRO | Workflow trigger: Company Note body contains avina_new_hire_alert; Action: “Start Outbound Sequence”, “Add Task”. |
| Advertising retargeting for recent web visitors | Sync a list for avina_web_visit_alert to your ad audience in LinkedIn or Google ads |