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What is a Web Visits audience?

A Web Visits audience surfaces people and companies from your target market who visit your website. Avina identifies anonymous visitors, matches them to companies, finds the right contacts, and shows what they looked at, so you can follow up while interest is fresh.
Web Visits needs the Avina Web SDK on your site and your domain added under Settings → Web Tracking. Until then, the audience card shows a Set up Web Tracking link.

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Why Web Visits matter

  • Capture intent early. See who’s researching your product before they fill out a form.
  • Personalize your follow-up. Each lead shows the pages visited, what they read, and the topics they were interested in.
  • Act at the right moment. Route high-fit visitors to a sequence, your CRM, or Slack automatically.

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Filters

When you build a Web Visits audience, you can narrow down which visits count: Web Visits doesn’t have a daily lead target: every qualifying visit becomes a lead.

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What each lead includes

  • Web visit details: pages viewed and time on site.
  • What they read and Topics: a summary of the content they engaged with.
  • Location: where the visitor is based, from their IP address.
  • Contacts: the identified visitor, plus contacts found for your personas.

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Location-aware contact matching

When Avina can’t identify the exact visitor, it uses the visitor’s location to find the most relevant contacts at that company. If someone browses from London, Avina prefers contacts based in or near London.

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Backfill past visitors

When you activate a new Web Visits audience, the Activate Audience window offers Backfill past visitors, which is on by default. Avina copies in the leads your other Web Visits audiences already found for past visitors, so the new audience doesn’t start empty.
  • Choose how far back under Visited: Past week, Past month (the default), Past 3 months, Past 6 months, or All time. Avina shows how many leads it will copy.
  • Only companies whose visits match this audience’s filters are copied, one lead per company. Companies that already have a lead in this audience, and companies reserved by a Manually worked audience, are skipped.
  • Copied leads keep their original contacts, ICP grade, and activity date. They aren’t checked against this audience’s AI Qualification Criteria or ICP override.
  • Copied leads are free. If this audience searches for different personas or titles than the audience the lead came from, Avina also searches for those contacts, which costs credits for each contact found.
  • Copied leads appear in the audience and the Activity Feed over the next few minutes. They aren’t sent to Slack, your CRM, webhooks, or automations automatically. To reach them, enroll them from an automation’s Not Enrolled Yet list.

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Credits

  • A visit where Avina identifies the person costs 1 credit.
  • A visit Avina can only match to a company (no person identified) costs 0.5 credits.
  • A returning visitor is only charged once per billing period.
  • Visits from companies or people on your suppression list are free.
See Credits & Billing for the full breakdown.

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High-value plays

  • Warm outbound: enroll high-fit visitors to pricing or product pages in an AI Sequence.
  • CRM routing: push visitors to your CRM with Push Audience Match to CRM so the account owner sees them.
  • Real-time alerts: post high-intent visits to a Slack channel with a Send a Slack Message automation.
  • Retargeting: use Export Ad Audience to build LinkedIn, Meta, or Google audiences from recent visitors.

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Messaging examples

Email: Subject: Resources to help with your research
Hey [First Name], Thought you might appreciate some extra resources around [specific topic or feature], given your recent interest. If you have any questions or want to discuss how this applies to [Company Name], feel free to reach out! Cheers,
[Your Name]
LinkedIn Direct Message:
Hi [First Name], noticed you might be exploring [topic or solution]. Happy to send some useful insights or answer questions to support your research.
Tag: avina_web_visit_signal
Picking an engagement audience? Web Visits catches anyone from your market browsing your site. Ad Engagement ties engagement to your LinkedIn ads. Outbound Engagement shows site visits that follow your outbound emails. Re-engagement flags dormant accounts that come back. One lead can match more than one, and Avina adds every tag that applies.