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What is a Web Visit Signal?

A Web Visit Signal alerts you when contacts from companies matching your Ideal Customer Profile (ICP) visit your website. Avina automatically identifies these visitors, enriching their profiles by cross-referencing against your CRM and capturing valuable context such as actions like screenshots taken, content copied, and other meaningful interactions—helping you tailor your outreach effectively.

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Why Web Visit Signals Matter

Web Visit Signals empower your sales and marketing teams to:

  • Capture Intent Early: Immediately spot when prospects show real interest.
  • Personalize Engagement: Use detailed visitor context (screenshots, copied content, etc.) to inform your outreach.
  • Improve Conversion Rates: Engage at the perfect moment with relevant and personalized messaging.

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Ideal Scenarios for Using Web Visit Signals

  • Prospects taking detailed actions like screenshotting product features or copying pricing information.
  • Contacts exploring specific product pages indicating strong buying intent.
  • Visitors from target accounts interacting repeatedly with high-value content.

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High-Value Automated Plays

Avina enables impactful automated workflows using Web Visit Signals:

  • Warm Outbound Sequences: Auto-enroll visitors into personalized email sequences leveraging captured website interactions.
  • CRM Task Automation: Automatically create or update CRM contacts, assigning targeted follow-up tasks based on visitor actions.
  • Smart Retargeting Ads: Instantly add engaged visitors to specific retargeting ad audiences.
  • Real-Time Alerts: Immediately notify your reps via Slack with detailed context (like screenshots or copied text) to prompt effective outreach.
  • Prioritized Engagement: Score interactions to ensure reps engage with the most promising visitors first.

Avina ensures your team always acts on the highest-priority signals first.

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Context-Focused Messaging Examples

Email:

Subject: Resources to help with your research

Hey [First Name],

Thought you might appreciate some extra resources around [specific topic or feature], given your recent interest. If you have any questions or want to discuss how this applies to [Company Name], feel free to reach out!

Cheers,
[Your Name]

LinkedIn Direct Message:

Hi [First Name], noticed you might be exploring [topic or solution]. Happy to send some useful insights or answer questions to support your research.

Text (for engaged prospects):

Hi [First Name], sharing some quick insights around [topic/feature]—happy to chat further if you have questions!

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Why Web Visit Signals Work

Using detailed visitor actions to tailor your outreach significantly boosts your engagement and conversion rates. Avina captures these valuable signals automatically, so you can engage your ICP contacts at the perfect moment, every time.

Tag: avina_web_visit_signal