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What is Re-engagement?

Re-engagement tells you when contacts at a previously stalled or inactive account show renewed interest, such as returning to your website, engaging with marketing emails, or clicking your ads after a period of silence. Avina adds context on what they did, so your team can reach out at the right moment.

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Turning it on

Re-engagement is a built-in audience. Every workspace has one, named “Reengagement Signal”, on the Audiences page.
  • It starts inactive. Use the toggle on its card to switch it on.
  • It needs a CRM integration and a marketing integration (such as HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud), so Avina can tell which accounts went quiet and when they came back. If one is missing, the card shows a setup link.
  • Built-in audiences can’t be edited, only switched on and off.

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Why Re-engagement matters

  • Revive opportunities: reopen conversations with stalled or lost deals when priorities or budgets shift.
  • Capture renewed interest: engage the moment a prospect re-enters the buying cycle.
  • Personalize the conversation: reference what they came back to look at.

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When to use it

  • A prospect revisits pricing, demo pages, or high-value resources after a period of inactivity.
  • An inactive lead starts opening or clicking your marketing emails again.
  • A former customer or lost opportunity shows renewed engagement.

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High-value plays

  • Deal revival: notify the original account owner with a Send a Slack Message automation, and push the activity to your CRM with Push Audience Match to CRM.
  • Warm-up sequence: enroll re-engaged contacts in an AI Sequence tailored to what they looked at.
  • Retargeting: use Export Ad Audience to reach re-engaged accounts with ads.

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Messaging examples

Email: Subject: Checking in with updated resources
Hi [First Name], Thought I’d reach out with some recent updates and resources relevant to our last conversation. Let me know if it makes sense to reconnect! Best, [Your Name]
LinkedIn Direct Message:
Hey [First Name], noticed you’re checking out some of our recent content. Happy to catch up and answer any questions you might have.

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Why Re-engagement works

Acting quickly when prospects show renewed interest improves your chances of converting them. Avina detects these moments automatically, so you never miss them. Tag: avina_reengagement_signal
Picking an engagement audience? Web Visits catches anyone from your market browsing your site. Ad Engagement ties engagement to your LinkedIn ads. Outbound Engagement shows site visits that follow your outbound emails. Re-engagement flags dormant accounts that come back. One lead can match more than one, and Avina adds every tag that applies.