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What is a Re-engagement Signal?

A Re-engagement Signal notifies you when prospects or contacts from previously stalled or inactive accounts show renewed interest or activity, such as engaging with your website, content, ads, or other digital assets. Avina automatically identifies these re-engagement actions, enriching the information with context to help your team reach out at exactly the right moment.

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Why Re-engagement Signals Matter

Re-engagement Signals enable your team to:

  • Revive Opportunities: Quickly reactivate stalled or dormant deals, especially when prospects become open to reconsideration due to shifts in internal projects or new budget availability.
  • Capture Renewed Interest: Engage at the precise moment when prospects re-enter the buying cycle, allowing you to re-establish your solution before competitors do.
  • Personalize Conversations: Utilize detailed re-engagement context to craft targeted and timely outreach, making your conversations highly relevant and effective.

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Ideal Scenarios for Using Re-engagement Signals

  • A prospect revisits pricing, demo pages, or high-value resources after a period of inactivity.
  • An inactive lead begins interacting again with your marketing emails or ad campaigns.
  • A former customer or previously lost opportunity shows renewed digital engagement.

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Creative, High-Value Automated Plays

Avina helps you leverage Re-engagement Signals effectively with creative workflows:

  • Deal Revival Workflow: Re-engagement detected → Auto-reopen CRM deal → Assign follow-up task to the original rep → Notify via Slack.
  • Warm-Up Sequence: Immediately add re-engaged contacts to personalized email drip campaigns tailored to their renewed interests.
  • Intent-Based Ad Targeting: Instantly include re-engaged contacts into dynamic ad retargeting based on specific engagement context.
  • Personalized Slack Notifications: Provide detailed Slack alerts to reps highlighting context-rich actions like page visits, content downloads, or interactions.
  • Priority Follow-Up Queue: Automatically score and prioritize re-engagement actions so reps can focus on the highest-impact contacts first.

Avina ensures timely and strategic engagement by automating these impactful workflows.

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Contextual Messaging Examples

Email:

Subject: Checking in – updated resources for you

Hi [First Name],

Thought I’d reach out with some recent updates and resources relevant to our last conversation. Let me know if it makes sense to reconnect!

Best, [Your Name]

LinkedIn Direct Message:

Hey [First Name], noticed you’re checking out some of our recent content—happy to catch up and answer any questions you might have.

Text (for warmer contacts):

Hi [First Name], saw you recently engaged with our latest content. Let me know if you’d like a quick chat!

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Why Re-engagement Signals Work

Acting promptly when prospects show renewed interest significantly improves your chances of conversion. Avina’s automated detection and contextual outreach ensure you never miss these valuable opportunities.