What is a Social Posts audience?
A Social Posts audience finds people who post about the keywords and topics you care about on social media. When someone at a company in your market discusses a relevant pain point, initiative, or event, Avina surfaces the post so you can engage while interest is high.Why Social Posts matter
- Engage on their terms: respond to something a prospect actually said.
- Align your message: tailor outreach to the topic they care about right now.
- Spot opportunities early: see interest before it shows up anywhere else.
Filters
Set the Target number of leads per day (1–50, default 10) to control volume and credit use.
Ideal scenarios
- Prospects discussing a pain point your product solves.
- People announcing they’ll attend an industry event you’re attending.
- Leaders posting about a new initiative, launch, or expansion.
High-value plays
- Topic-based outreach: enroll the poster in an AI Sequence that references what they wrote.
- Event meetings: catch people posting about an upcoming event and book time before it starts.
- Slack alerts: send relevant posts to a channel with a Send a Slack Message automation so reps can engage quickly.
Messaging examples
Email: Subject: Your post on [topic]Hi [First Name], Saw your recent post about [topic]. We’ve been helping teams like [Company Name] with exactly that. Happy to share what’s working if it’s useful. Best, [Your Name]LinkedIn Direct Message:
Hey [First Name], saw your recent post about [topic/event]. We’re also planning to attend. Would love to grab a quick coffee or meeting if you’re interested!Tag:
avina_social_post_signal