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What are Social & News Signals?

Social & News Signals alert you when key contacts or target accounts engage in meaningful social activities or newsworthy events. Avina automatically tracks and identifies relevant LinkedIn posts mentioning keywords or topics you care about, planned event attendance, funding announcements, product launches, and other impactful news updates.

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Why Social & News Signals Matter

Social & News Signals empower your team to:
  • Proactively Engage: Connect ahead of events or shortly after important announcements.
  • Strategically Align: Tailor outreach to prospects’ specific interests or immediate priorities.
  • Gain Competitive Edge: Spot relevant opportunities early, before competitors do.

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Ideal Scenarios for Using Social & News Signals

  • Prospects announce attendance at industry events you’re planning to attend, allowing you to pre-book meetings.
  • Key contacts discuss specific pain points or topics relevant to your solution.
  • Companies announce new funding, indicating potential budget availability.
  • Product launches or expansions create new opportunities for your offering.

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High-Value Automated Plays

Avina helps leverage Social & News Signals through automated, strategic workflows:
  • Event-Driven Meetings: Auto-identify event attendees → Add them to targeted outreach sequences → Schedule pre-event meetings.
  • Funding Announcement Follow-up: Identify funding signals → Auto-create CRM contacts or tasks → Prompt reps for timely outreach.
  • Topic-Based Outreach: Auto-track mentions of keywords/topics → Enroll contacts in relevant, personalized email sequences.
  • Real-Time Slack Alerts: Instantly notify reps via Slack when relevant events or social activities occur, providing actionable context.
  • Competitive Advantage Queue: Automatically score and prioritize social and news signals to focus reps on high-value opportunities first.
Avina automates timely, strategic interactions to help you capitalize on these valuable signals.

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Contextual Messaging Examples

Email: Subject: Excited about [Event or News]!
Hi [First Name], Saw the news about [event, funding, launch, etc.]—congrats! Thought it might be a great time to reconnect and explore how we can support your new initiatives. Best, [Your Name]
LinkedIn Direct Message:
Hey [First Name], saw your recent post about [topic/event]. We’re also planning to attend—would love to grab a quick coffee or meeting if you’re interested!
Text (for warm contacts):
Hi [First Name], congrats on the news! Let me know if you’d like to chat briefly about how we might help.

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Why Social & News Signals Work

Responding quickly and contextually to social activities and relevant news dramatically enhances your engagement success. Avina automates capturing these signals, ensuring your outreach is perfectly timed and highly relevant. Tag: avina_social_activity_signal