How Avina Works
1. Find every in-market lead
Avina’s Signals Agent continuously scans first-party, third-party, and web data to surface buying signals tailored to how your buyers behave. Describe the signal you want in plain language or choose from built-in signal types like web visits, new hires, job postings, champion moves, ad engagement, and more.2. Qualify and prioritize
The Qualification Agent evaluates every signal against your Ideal Customer Profile, assigns ICP Fit grades (A-F), and uses AI to assess whether a signal meets your freeform qualification criteria. Your team only sees pre-qualified, high-intent leads.3. Enrich contacts
Avina auto-enriches contacts with verified emails, phone numbers, LinkedIn profiles, and firmographics using waterfall enrichment across multiple data providers.4. Automate the next best action
Build automations that trigger the moment a signal fires: enroll contacts in sequences, add to CRM lists, send to webhooks, or launch personalized outreach with the Outbound Agent.5. Integrate with your GTM stack
Avina syncs bi-directionally with your CRM and sales tools. Discovered accounts and contacts are pushed automatically, and signal history is attached to every record so reps always have full context.AI Agents
Avina is powered by three specialized AI agents that work together across the pipeline:Signals Agent
Describe buying behavior in plain language and Avina builds a custom signal to detect it across the web, your CRM, and third-party sources.
Qualification Agent
Evaluates every signal against your ICP and custom qualification criteria so only high-quality leads reach your team.
Outbound Agent
Drafts personalized, multi-step outreach using signal context and sends through your existing sequencer.
Signal Types
Avina captures buying intent across a wide range of sources:Web Visits
Identify companies visiting your website, even anonymous traffic.
Custom AI Signals
Describe any buying behavior and let the Signals Agent find it.
New Hires
Detect when target companies hire into key decision-making roles.
Job Postings
Surface listings that indicate budget or initiative alignment.
Champion Movement
Get notified when a past champion moves to a new company.
Ad Engagement
Track who clicks your ads and what they do next.
Re-engagement
Spot dormant accounts that start engaging again.
Social & News
Monitor social mentions, funding rounds, and industry events.
Outbound Engagement
See when outbound emails drive website activity.
Third-Party Signals
Ingest signals from any vendor with a Slack feed.
Integrations
Out-of-the-box connectors for your sales and marketing stack:Salesforce
HubSpot
Slack
Outreach
Salesloft
Apollo
Instantly
Attio
Getting Started
Most teams get set up in under 30 minutes. For a step-by-step walkthrough — logging in, defining your ICP, installing the Web SDK, connecting integrations, and creating your first signal — see the Quickstart Guide.Core Concepts
| Term | Description |
|---|---|
| Signal | A scored, timestamped indicator of buying intent (web visit, job change, ad click, etc.) |
| Contact | The person associated with a signal, enriched with email, phone, and firmographic data |
| Account | The company a contact belongs to, scored against your ICP |
| Automation | A rule that triggers an action (sequence enrollment, CRM update, webhook) when a signal fires |
| ICP Fit | A letter grade (A-F) representing how closely an account matches your Ideal Customer Profile |
Security & Compliance
- SOC 2 compliant
- Data encrypted in transit (TLS 1.3) and at rest (AES-256)
- Role-based access controls and audit trails
- Enterprise plans include SSO, custom data retention, and dedicated support