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Personas describe the people you sell to. When an audience finds a matching company, Avina searches for contacts that fit each persona and enriches them with emails and, if you want, phone numbers. A single lead can bring back several contacts, such as a VP of Sales and a RevOps lead at the same company. Each one shows as its own row in the Activity Feed. Manage personas in Settings → Personas.

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Create a persona

  1. Go to Settings → Personas and click Add New Persona.
  2. Fill in:
    • Name: for example, “Sales Leadership”.
    • Target titles: the job titles to search for, in priority order. Type a title and press Enter, and drag titles to reorder them. A persona with no titles is skipped.
    • Number of contacts to find: how many people to find for this persona on each lead, from 1 to 100.
    • Enrich emails: on by default.
    • Enrich phone numbers: off by default. Each phone number found costs 4 credits.
  3. Changes save automatically.
You can have up to 10 personas per workspace.
Rank titles from most to least preferred. When Number of contacts to find is 1, Avina returns the best match it can find, working down your list.
If Turn off contact title search is on in Settings → Enrichment, audiences don’t search for persona contacts at all. Find & Enrich in the Activity Feed still works.

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When no persona matches

Under When no persona matches, choose what Avina does when none of your personas find anyone at a company:
  • Fall back to business email: use the company’s general contact email.
  • Fall back to business phone: use the company’s general phone number.
If both are off, the lead arrives without a contact. You can still look someone up later with Find & Enrich.

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Use personas in an audience

On an audience’s Configure tab, under Which contacts should we find and enrich?:
  • Personas: choose which personas this audience searches for. All of them are selected by default.
  • Use a custom persona: enter titles for this audience only, with its own email, phone, and business-contact fallback settings.
See Which contacts to find.

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Credits

At each company, the first contact is included in the lead’s credit cost. Each additional contact costs 1 credit, and each phone number found costs 4 credits. Raising Number of contacts to find or turning on phone enrichment can increase your credit use quickly. See Credits & Billing.
Avina only searches for contacts at companies that meet the Minimum ICP grade in Settings → Enrichment, so a low-fit lead may arrive without a contact.
If you use the Avina MCP connector, your AI assistant can also limit a persona to people located in specific countries.