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The Company List destination adds the account (company) associated with a signal to a list on your connected platform whenever an automation triggers.

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How It Works

  1. In the automation builder, select Add to Company List as the action.
  2. Choose the platform where the list lives.
  3. Select an existing company list from the dropdown.
  4. Save and activate.
When a signal fires and passes your filters, Avina adds the associated company to the selected list.

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When to Use Company Lists vs. Contact Lists

DestinationBest For
Company ListAccount-level targeting, ABM campaigns, territory assignments
Contact ListIndividual outreach, sequence enrollment, contact-level segmentation
Use company lists when your workflow operates at the account level rather than the individual contact level.

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Use Cases

  • ABM target lists: Automatically populate account lists for coordinated sales and marketing plays
  • Territory routing: Add companies to region-specific lists for rep assignment
  • Pipeline tracking: Build lists of companies showing buying signals for pipeline reviews