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The Send Direct Mail action mails a physical postcard or letter, through your Lob account, to the headquarters of each company that matches an automation.

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Before you start

  • Connect Lob in Settings → Integrations.
  • Design your postcard or letter templates in Lob, and add a return address there. Avina uses the templates and return addresses from your Lob account.

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Set it up

  1. In the automation’s Then… step, choose Send Direct Mail.
  2. Choose Postcard or Letter.
    • Postcard: choose a size (4x6, 6x9, or 6x11), a front template, and a back template. A return address is optional.
    • Letter: choose a template and a return address. Both are required.
  3. Activate the automation. Avina tells you which fields are still required before it can be activated.

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How it’s sent

  • Each matching lead gets one piece of mail per automation.
  • Mail goes to the company’s headquarters address, addressed to the lead’s contact.
  • US addresses are checked for deliverability before sending. If Avina can’t find a street address, or the address isn’t deliverable, the lead shows as Failed with the reason.
  • International postcards must be 4x6 and need a return address.

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Personalize your templates

Your Lob templates can use these variables:
Direct mail costs real money per piece. Gate the automation with tight filters, for example an Account ICP Grade of A, and a high-intent audience such as pricing page visitors.