Skip to main content

​
Overview

The Lob integration lets Avina mail a physical postcard or letter to each new lead’s company. Connect your Lob account, then add the Send Direct Mail action to an automation. Avina sends one piece per lead using the templates and return addresses in your Lob account.

​
Before you start

In your Lob account, set up:
  • Templates for your postcard fronts and backs, or for your letter
  • Return addresses (required for letters and for postcards mailed outside the US)
Avina reads these from Lob, so anything you add in Lob shows up in the automation builder.

​
Setup

  1. Go to Settings → Integrations in Avina.
  2. Select Lob.
  3. Connect Write and follow the prompts to authorize your Lob account.

​
Sending direct mail from an automation

  1. Create an automation and choose the audience and filters.
  2. Under Then…, choose Send Direct Mail.
  3. Choose Postcard or Letter:
    • Postcard: pick a size (4x6, 6x9, or 6x11), a front template, and a back template. A return address is optional.
    • Letter: pick a template and a return address.
  4. Activate the automation.
See Direct Mail for template variables and delivery details.

​
How it’s delivered

  • Where it goes: each piece is mailed to the lead’s company headquarters, addressed to the lead’s contact when Avina has one.
  • Address checks: US addresses are verified before sending. If an address can’t be found or isn’t deliverable, the lead is marked Failed in the automation’s enrollments with the reason.
  • International mail: postcards to addresses outside the US must be 4x6 and need a return address.
  • One piece per lead: each lead is mailed at most once per automation.
Postage and printing are billed by Lob to your Lob account.