Overview
The Attio integration connects Avina to your CRM in both directions. Avina writes new companies, people, and audience activity into Attio, and reads Attio data to power relationship-based audiences and AI drafting.What it does
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Write
- Companies: created when Avina finds an organization you don’t have yet
- People: created for contacts Avina identifies, linked to their company
- Audience activity: written as records in an Avina signals custom object, linked to the related company and people
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Read
- Companies, people, deals, relationships, and activity
- Powers the Champion Movement and Re-engagement built-in audiences, and gives AI drafting context about your existing relationship
Setup
- Go to Settings → Integrations in Avina.
- Select Attio.
- Connect Read, Write, or both, and authenticate with Attio.
- Set your Preferences (below).
Preferences
Attio’s write behavior is controlled by the push preferences on its card in Settings → Integrations:Attio isn’t available as an automation action. Leads reach Attio through the preferences above.
Use cases
Audience activity in your CRM
Each lead’s activity (web visits, job changes, new hires, and more) is written to a custom object in Attio and linked to the relevant company and people, so your team sees buying intent without leaving Attio.Automated CRM updates
When Avina finds a company or person you don’t have, the record is created in Attio for you.Personalized drafting
With read access, Attio context (deal stage, past conversations, relationship history) feeds into Avina’s AI drafting.Sync behavior
- Ongoing sync: with read access, Attio data is read on an ongoing basis. Writes happen as audiences find new leads.
- De-duplication: Avina matches people by email and companies by domain before creating anything.