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Attio Integration

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Overview

The Attio integration is a full bi-directional sync between Avina and your CRM.
It ensures Accounts and Contacts are enriched with Avina signals, while also pulling in Attio context to strengthen signal generation, account insights, and drafting.

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Purpose

  • Create and update Accounts and Contacts in Attio automatically
  • Log Avina signals to a custom object linked to those records
  • Pull Attio CRM data (emails, meetings, deals, relationships) into Avina to enrich signals and insights
  • Give your team signal visibility directly in Attio while enhancing Avina’s prioritization and drafting

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How It Works

  • Write:
    • Accounts → created or enriched when Avina identifies new companies
    • Contacts → created or enriched when Avina detects new prospects
    • Custom Object → Avina signals (e.g., job changes, web visits, intent surges) written as structured records
  • Read:
    • Avina ingests Attio CRM data, including contacts, accounts, deals, relationships, and activities
    • This context is used to generate more precise signals, improve account scoring, and draft personalized messaging

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Setup

To enable Attio integration:
  1. Navigate to Settings > Integrations in Avina.
  2. Select Attio.
  3. Authenticate with your Attio account.
  4. Save and verify the sync.