Overview
The Outreach integration lets Avina enroll leads into your Outreach sequences and send AI Sequences through Outreach. With read access, Outreach engagement data also powers Avina’s Outbound audience.What it does
-
Write
- Static sequences: automations can enroll leads into an existing Outreach sequence.
- AI Sequences: when you create an AI Sequence with Outreach as the platform, Avina creates the sequence in Outreach and writes each lead’s emails. Your inboxes, sender reputation, and deliverability settings stay the same.
-
Read
- Sequence activity, email sends, opens, replies, and calls
- Powers the Outbound built-in audience, which spots prospects who engage with your site after receiving outreach, and gives AI drafting context about past conversations
Setup
- Go to Settings → Integrations in Avina.
- Select Outreach.
- Connect Read, Write, or both, and authenticate with your Outreach account.
Automation actions
When building automations, Outreach supports:- Enroll in Static Sequence: enroll leads in an existing Outreach sequence
Use cases
Sequence enrollment from an audience
When an audience finds a high-intent lead (a pricing page visitor or a new hire in a target role), an automation enrolls them in a dedicated Outreach sequence without manual routing.AI Sequences
Use Outreach as the sending platform for AI Sequences. Avina writes each step for each lead, and Outreach sends it.Sync behavior
- De-duplication: Avina matches prospects by email before enrolling them.
- Enrollment: leads are enrolled when an automation runs, or when you enroll them manually from the automation.