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Documentation Index

Fetch the complete documentation index at: https://docs.avina.io/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

The Outreach integration is a bi-directional sync between Avina and your sales engagement platform. It ensures Accounts and Contacts stay enriched with the latest data, and enables Avina automations to trigger Outreach sequences when signals fire.

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Purpose

  • Create and update Accounts and Contacts in Outreach from Avina
  • Pull Outreach engagement data (sequences, email sends, opens, replies, call outcomes) into Avina to strengthen signal quality and account context
  • Allow Avina automations to enroll prospects into Outreach sequences when high-intent signals are detected
  • Use Outreach as a sending platform for the Outbound Agent

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How It Works

  • Write:
    • Accounts → created or enriched when Avina identifies new companies
    • Contacts → created or enriched when Avina detects new prospects
    • Automations → Avina can enroll contacts into specific Outreach sequences when a signal matches your playbook rules
    • AI Sequences → when you create an AI Sequence in Avina with Outreach as the sending platform, a corresponding sequence is created in Outreach under the hood
  • Read:
    • Avina ingests Outreach engagement data, including email sends, opens, replies, calls, and sequence outcomes
    • This engagement data feeds into Avina’s signals, account scoring, and AI drafting

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Setup

  1. Navigate to Settings → Integrations in Avina.
  2. Select Outreach.
  3. Authenticate with your Outreach account.
  4. Save and test the connection.

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Use Cases

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Signal-triggered sequence enrollment

When a high-intent signal fires (web visit, champion movement, new hire), an automation can enroll the prospect into a dedicated Outreach sequence without manual routing.

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AI Sequences

Use Outreach as the sending platform for the Outbound Agent. Your inboxes, sender reputation, and deliverability settings stay intact; Avina handles AI-powered drafting of each sequence step.

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Engagement-aware signal scoring

Outreach engagement (opens, replies, call outcomes) feeds back into Avina to refine account fit scoring and deprioritize prospects who are already engaged with your team.

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Supported Actions in Automations

When building automations, Outreach supports the following destination types:
  • Add to sequence: enroll contacts in a specific Outreach sequence
  • Create lead/contact: add new contacts discovered by signals

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Sync Behavior

  • Initial sync: Avina pulls historical engagement data (sequences, email sends, call outcomes) when first connected.
  • Ongoing sync: engagement events flow into Avina in near real-time; writes (enrollments, contact updates) happen immediately when an automation fires.
  • De-duplication: Avina matches contacts by email to prevent duplicates.