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Overview

The Smartlead integration connects Avina to your Smartlead account, enabling signal-triggered cold email campaigns through Smartlead’s infrastructure.
Picking a cold-email tool? Instantly, Lemlist, and Smartlead are all supported as sending platforms for AI Sequences and as automation destinations. For Avina’s purposes they are functionally equivalent — pick the one your team already uses and trusts for deliverability.

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Purpose

  • Enroll contacts into Smartlead campaigns from Avina automations
  • Pull Smartlead engagement data into Avina for signal enrichment
  • Use Smartlead as a sending platform for AI Sequences created in Avina

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How It Works

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Write

  • Campaigns: Avina automations can enroll contacts into Smartlead campaigns when signals fire.
  • AI Sequences: when you create an AI Sequence in Avina with Smartlead as the sending platform, the sequence is created in Smartlead under the hood.

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Read

  • Avina ingests Smartlead campaign data, including email sends, opens, replies, and bounces.
  • This data feeds into signal enrichment and account context.

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Setup

  1. Navigate to Settings > Integrations in Avina.
  2. Select Smartlead.
  3. Enter your Smartlead API key.
  4. Save and verify the connection.

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Supported Actions in Automations

When building automations, Smartlead supports:
  • Add to sequence: enroll contacts into a Smartlead campaign

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Sync Behavior

  • Ongoing sync: campaign activity syncs continuously.
  • De-duplication: contacts are matched by email to prevent duplicates.