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Automations let you build powerful workflows that trigger automatically when buying signals occur, eliminating manual work and ensuring no opportunity slips through the cracks.

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Overview

With Avina’s visual automation builder, you can create rules that watch for specific signals, filter by over 100 properties, and execute actions like adding contacts to sequences, updating CRM records, or syncing to ad audiences—all without code.

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Visual Builder

The automation builder provides a drag-and-drop interface for creating workflows:
  1. Trigger: Select the signal that starts the automation
  2. Filters: Add conditions to narrow which signals qualify
  3. Actions: Define what happens when conditions are met
Each automation runs in real-time as signals are detected, ensuring immediate response to buying intent.

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Triggers

Automations can be triggered by any signal type in Avina:
  • Website Visits
  • Custom AI Signals
  • New Hires
  • Job Postings
  • Champion Movement
  • Re-engagement
  • Ad Interactions
  • Social Posts
  • etc.

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Filters

Refine which signals trigger your automation using 100+ filterable properties across two categories:

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CRM Fields

Filter using data from your connected CRM:
  • Account owner
  • Pipeline stage
  • Deal value
  • Industry or segment
  • Lead source
  • Any custom field synced from Salesforce or HubSpot

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Calculated / Enriched Fields

Filter using Avina’s enriched and computed data:
  • ICP fit score
  • Time since last contact
  • Company size or revenue
  • Technology stack
  • etc.

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Combining Filters

Use AND/OR logic to create sophisticated filter combinations: 
IF signal = "Web Visit"
AND page contains "/pricing"
AND icp fit score > C
AND pipeline stage = "No Opportunity"
THEN → Add to SDR sequence

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Actions

When an automation triggers, execute one or more actions:

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Sequence & Outreach

  • Add to sequence: Enroll contact in an Outreach, Salesloft, Apollo, Hubspot or Instantly sequence

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CRM Updates

  • Create lead/contact: Add new records to Salesforce, Hubspot or Attio
  • **Create account/company: **Add a new company or account record to Salesforce, Hubspot or Attio
  • **Add signals to contacts / accounts: **Attach signal data to an account or contact in Salesforce, Hubspot or Attio

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Audience Management

  • Add to ad audience: Sync to LinkedIn, Meta, or Google ad audiences via Hubspot
  • Add to list: Include in static or dynamic marketing lists in Hubspot or Apollo
  • Add labels: Apply labels for segmentation

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Data Operations

  • Send to webhook: Send signal data to any external system via webhook

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Example Automations

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High-Intent Pricing Page Visitor

Trigger: Web Visit
Filter: Page URL contains "/pricing" AND Account Fit Score > 70
Action: Add to "Pricing Page Follow-Up" sequence

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Champion Job Change

Trigger: Champion Movement
Filter: New company matches ICP AND Previous deal value > $50K
Action: Add to "Champion Outreach" sequence

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Re-Engaged Closed-Lost Deal

Trigger: Deal Re-engagement
Filter: Pipeline stage = "Closed Lost" AND ICP fit = A
Action: Add to re-engagement list in Hubspot and push to ad audience

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Ad Click to Sequence

Trigger: Ad Click
Filter: Campaign = "Product Launch" AND Contact title = "Director of Growth"
Action: Add to "Product Launch Sequence" + Add to LinkedIn retargeting audience

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Managing Automations

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Automation Dashboard

View all your automations in one place:
  • Status: Active or paused
  • Priority: Drag to reorder the priority that automations run in.

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Editing & Versioning

  • Edit automations at any time; changes apply to new triggers only
  • Pause automations to stop them temporarily without deleting
  • Duplicate automations to create variations quickly

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Best Practices

  1. Start simple: Begin with one trigger, one filter, one action—then expand
  2. Use fit scores: Filter by account fit to ensure only qualified signals trigger outreach
  3. Combine with manual review: Use automations for speed, but keep humans in the loop for strategic accounts