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What is an Ad Engagement Signal?

An Ad Engagement Signal alerts your team when someone clicks your ads, across any advertising platform, and identifies either the specific individual or the company they’re from. Avina enriches this signal by providing context about the content they viewed and the subsequent actions they took, empowering your team to make informed and highly relevant outreach.

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Why Ad Engagement Signals Matter

Ad Engagement Signals help your sales and marketing teams: Capitalize on Interest: Immediately follow up on high-intent signals from ad interactions. Personalize Outreach: Use detailed context from post-click activity to create tailored messages. Maximize Ad ROI: Convert ad-driven engagement directly into meaningful sales conversations.

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Ideal Scenarios for Using Ad Engagement Signals

A known prospect clicks your ad and visits high-intent pages like pricing or product demos. Contacts from key target accounts engage deeply with your ad campaigns. Decision-makers show interest by interacting with specific solution-focused ads.

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High-Value Automated Plays

Avina enables effective automated workflows with Ad Engagement Signals: Immediate Follow-Up Sequences: Automatically add contacts who engage with ads to tailored email nurture sequences. CRM Automation: Instantly create or update CRM contacts and assign timely follow-up tasks to sales reps. Contextual Slack Alerts: Provide sales reps instant notifications via Slack, detailing what the contact clicked and viewed. Dynamic Ad Retargeting: Quickly add engaged contacts into customized retargeting audiences based on their specific interests. Prioritized Engagement: Automatically score and rank ad-engaged contacts to ensure reps prioritize the highest potential leads first. Avina ensures your team leverages ad engagement insights to maximize conversion opportunities.

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Contextual Messaging Examples

Email: Subject: Resources related to your interests
Hi [First Name], Hope you found our content helpful! Thought I’d share some additional insights that might align with your recent interests. Feel free to let me know if you have any questions. Best, [Your Name]
LinkedIn Direct Message:
Hi [First Name], saw you explored some of our recent content—happy to provide more context or answer any quick questions if needed.
Text (for warm contacts):
Hey [First Name], noticed you engaged with our recent ads. Let me know if you’d like more details or have any questions!

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Why Ad Engagement Signals Work

Quickly engaging prospects who interact with your ads significantly improves your conversion rates and ad ROI. Avina automates the identification and enrichment of these valuable signals, enabling highly relevant and timely outreach. Tag: avina_ad_engagement_signal