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What is Ad Engagement?

Ad Engagement surfaces the companies, and where possible the people, engaging with your LinkedIn ads. Avina adds context about what they did next, such as the pages they visited on your site, so your team can follow up with relevant outreach.

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Turning it on

Ad Engagement is a built-in audience. Every workspace has one, named “LinkedIn Ad Signal”, on the Audiences page.
  • It starts inactive. Use the toggle on its card to switch it on.
  • It needs the LinkedIn Ads integration connected under Settings → Integrations. If it isn’t, the card shows a Set up LinkedIn Ads link.
  • Built-in audiences can’t be edited, only switched on and off.

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Why Ad Engagement matters

  • Capitalize on interest: follow up quickly on companies engaging with your ads.
  • Personalize outreach: use what they viewed after the click to tailor your message.
  • Prove ad ROI: turn ad engagement into sales conversations.

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When to use it

  • A target account engages with your ads and then visits pricing or demo pages.
  • Several people from a key account interact with the same campaign.
  • Decision-makers engage with solution-focused ads.

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High-value plays

  • Follow-up sequences: enroll engaged contacts in an AI Sequence that continues the ad’s message.
  • CRM routing: push engaged accounts to your CRM with Push Audience Match to CRM and let the owner follow up.
  • Slack alerts: send engaged accounts to a channel with a Send a Slack Message automation.
  • Retargeting: use Export Ad Audience to build a follow-up audience from engaged accounts.

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Messaging examples

Email: Subject: Resources related to your interests
Hi [First Name], Hope you found our content helpful! Thought I’d share some additional insights that might align with your recent interests. Feel free to let me know if you have any questions. Best, [Your Name]
LinkedIn Direct Message:
Hi [First Name], saw you explored some of our recent content. Happy to provide more context or answer any quick questions if needed.

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Why Ad Engagement works

Engaging prospects soon after they interact with your ads improves conversion rates and ad ROI. Avina identifies and enriches these accounts automatically, so your team can follow up with relevant outreach. Tag: avina_linkedin_ad_signal. Ad clicks that show up on other leads, such as a web visit that came from an ad, are tagged avina_ad_engagement_signal.
Picking an engagement audience? Web Visits catches anyone from your market browsing your site. Ad Engagement ties engagement to your LinkedIn ads. Outbound Engagement shows site visits that follow your outbound emails. Re-engagement flags dormant accounts that come back. One lead can match more than one, and Avina adds every tag that applies.