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What is Outbound Engagement?

Outbound Engagement shows when your outbound emails drive real interest, even when tracking pixels are blocked. Avina compares the timing of the emails your team sends with website activity from the same accounts, so you can see which prospects engaged after hearing from you.

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Turning it on

Outbound Engagement is a built-in audience. Every workspace has one, named “Outbound Signal”, on the Audiences page.
  • It starts inactive. Use the toggle on its card to switch it on.
  • It needs a sales engagement integration (such as Outreach, Salesloft, or Gong), so Avina knows what your team sent, plus the Avina Web SDK on your site. If the integration is missing, the card shows a setup link.
  • Built-in audiences can’t be edited, only switched on and off.

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Why Outbound Engagement matters

  • Fix broken attribution: see engagement that privacy blockers hide from email opens and clicks.
  • Validate your campaigns: learn which messages actually drive traffic.
  • Time your follow-up: reach out based on real behavior, not just opens.

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When to use it

  • A prospect receives an outbound email and visits your website shortly afterward.
  • You want to know which sequences resonate with specific personas.
  • You need visibility into “silent” engagement: prospects who browse but don’t reply.

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High-value plays

  • Silent interest follow-up: post engaged prospects to the rep’s Slack channel with a Send a Slack Message automation, so they can follow up while the visit is fresh.
  • Light-touch sequences: enroll silent engagers in a short AI Sequence based on the pages they viewed.
  • CRM visibility: push the activity to your CRM with Push Audience Match to CRM for reporting.

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Messaging examples

Email: Subject: Following up with something useful
Hi [First Name], Noticed you were digging into some of our resources recently. Thought I’d follow up with a few that might be helpful. Let me know if you’d like to explore further. Best, [Your Name]
LinkedIn Direct Message:
Hey [First Name], looks like our recent note sparked some interest. Happy to send more details or chat if it’s a good time.

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Why Outbound Engagement works

When attribution breaks, opportunities disappear. Avina restores visibility into your outbound, so your team can respond to real interest with better timing and context. Tag: avina_outbound_signal
Picking an engagement audience? Web Visits catches anyone from your market browsing your site. Ad Engagement ties engagement to your LinkedIn ads. Outbound Engagement shows site visits that follow your outbound emails. Re-engagement flags dormant accounts that come back. One lead can match more than one, and Avina adds every tag that applies.