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What is a New Hires audience?

A New Hires audience finds people who recently started a new role with a title you care about, at companies that fit your market. New decision-makers often bring fresh budget and new initiatives, so reaching them early puts you in the conversation before vendors are chosen.

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Why New Hires matter

  • Early opportunity capture: engage decision-makers before they’ve committed to a vendor.
  • Strategic timing: new leaders typically review their tools and processes in their first few months.
  • Targeted outreach: tailor the conversation to the priorities of the new role.

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Filters

Set the Target number of leads per day (1–50, default 10) to control volume and credit use.

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High-value plays

  • Warm outbound: enroll new hires in an AI Sequence that offers resources for their first 90 days.
  • CRM updates: push the new hire and their company to your CRM with Push Audience Match to CRM.
  • Slack alerts: notify the account owner in Slack when a target account hires a new leader.
  • Brand awareness: use Export Ad Audience to reach new hires with ads while they settle in.

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Messaging examples

Email: Subject: Settled in? Resources for your new role
Hi [First Name], Hope you’re settling into your role at [Company Name]. When you’re ready, I’d love to share some resources around [relevant topic or challenge] that could help you hit your goals. Let me know if now’s a good time or if we should reconnect later. Cheers, [Your Name]
LinkedIn Direct Message:
Congrats on the new role at [Company Name]! Once you’ve settled in, I’d be happy to chat about how we’ve helped others in similar roles succeed.

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Why New Hires work

Early engagement with new decision-makers puts you in their vendor selection process from the start. Avina surfaces these hires automatically, so your team can reach out at the right time. Tag: avina_new_hire_signal