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What is a New Hire Signal?

A New Hire Signal tracks when companies in your Ideal Customer Profile (ICP) hire individuals into key decision-making roles. Avina identifies these hiring events automatically, capturing the relevant roles based on job titles you’ve prioritized, enabling your sales team to proactively engage before vendor decisions are finalized.

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Why New Hire Signals Matter

New Hire Signals provide your sales team with critical advantages:
  • Early Opportunity Capture: Engage decision-makers before they’ve committed to competitors.
  • Strategic Timing: Identify ideal outreach windows (typically 3-6 months into a role).
  • Targeted Outreach: Tailor conversations based on the known priorities of newly hired decision-makers.

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Ideal Scenarios for Using New Hire Signals

  • A target company hires a key decision-maker (VP, Director-level roles).
  • Your product/service aligns closely with the responsibilities of newly hired roles.
  • Early engagement to influence vendor selection and build relationships proactively.

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High-Value Automated Plays

Avina helps execute strategic plays leveraging New Hire Signals:
  • Warm Outbound Sequences: Automatically schedule outreach sequences timed to engage decision-makers after they’ve settled into their new roles.
  • CRM Automation: Instantly create or update CRM records for newly hired contacts, setting timed follow-up tasks.
  • Ad Audience Building: Auto-add new hires to tailored ad audiences for early-stage brand awareness.
  • Timed Slack Alerts: Schedule reminders in Slack prompting reps to engage at optimal moments after hiring.
  • Prioritized Prospecting: Score and prioritize new hire engagements based on the seniority and role relevance.
Avina automates and prioritizes these workflows, ensuring outreach occurs at the most strategic times. Tag: avina_new_hire_signal

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Natural, Strategic Messaging Examples

Email: Subject: Settled in? Resources for your new role
Hi [First Name], Hope you’re settling into your role at [Company Name]. When you’re ready, I’d love to share some resources around [relevant topic or challenge] that could help you hit your goals. Let me know if now’s a good time or if we should reconnect later. Cheers, [Your Name]
LinkedIn Direct Message:
Congrats on the new role at [Company Name]! Once you’ve settled in, I’d be happy to chat about how we’ve helped others in similar roles succeed.
Text (for familiar contacts):
Hey [First Name], congrats on the new position! When you’re ready, let’s reconnect—I have some resources that might help.

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Why New Hire Signals Work

Early and strategic engagement with decision-makers ensures you’re part of their vendor selection process from the start. Avina automatically surfaces these hiring insights, enabling precise, impactful outreach to drive pipeline growth.