What is a Third Party Slack Signal?
A Third Party Slack Signal lets Avina ingest intent or engagement data that another vendor posts directly into a Slack channel you control. For example, if your team receives ZoomInfo Intent alerts in #zoominfo-feed, or G2 Buyer Intent pings in #g2-intent, simply point Avina at that channel. From that moment on, every message that lands there is parsed by Avina’s AI, enriched, scored, and surfaced alongside your other signals—effectively turning any provider with a Slack feed into a native Avina integration. Common sources include ZoomInfo Intent, G2 Buyer Intent, Bombora Company Surge, BuiltWith signal digests, CB Insights events and trends, and even custom webhook bots your RevOps team has built.Why Third Party Slack Signals Matter
- One Unified View: Reps no longer bounce between vendor portals—every signal appears in Avina’s Signals Inbox with full context, AI-assisted account research, and AI-drafted outreach.
- Contextual Scoring: Any single signal (such as a ZoomInfo intent surge) is more meaningful when Avina layers on recent marketing engagement, open opportunities, and ICP fit analysis to produce an AI-driven account score.
- Infinite Extensibility: As long as a provider can post to Slack, you can harness its data in Avina without waiting for roadmap-level integrations.
- Faster Time-to-Value: Set-up is minutes, not weeks; no APIs, ETLs, or engineering tickets required.
Scenarios for Using Third Party Slack Signals
- Your intent vendor offers Slack notifications but no robust API.
- Ops wants to prototype a new data source before committing to a long-term integration.
- You need to combine niche signals (e.g., GDPR compliance tech adoption from BuiltWith) with broader intent to refine targeting.
- Field reps live in Slack and already subscribe to multiple vendor channels.
Integration & Setup Guide
- Send data to Slack E.g. Configure ZoomInfo to post intent alerts to #zoominfo-feed.
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Include rich payloads
Each message should contain:
- Company name and domain
- Signal description (e.g., “Topic interest: Revenue Intelligence” or “G2 reviews page view”)
- Optional: relevant contacts, emails, titles, or URLs. More data → better summarization and signal scoring.
- Tell Avina where to listen In Avina, navigate to Settings → Signals, enter the channel name and choose or type the provider name. That’s it! Need help? Ping the Avina team; that’s it!
- Parsed by Avina’s AI to extract the signal and related entities.
- Then, like every other signal:
- Qualified based on your ICP fit criteria.
- Enriched with contact information and firmographics, if missing.
- Scored within the full account context.
- Routed to the Signals Inbox, Slack alerts, sequences, and your CRM.
High-Value Automated Plays
- Instant Warm Outbound: Auto-enroll matching contacts into sequences citing the exact intent topic pulled from the Slack message.
- Focus Lists in CRM: Automatically tag accounts with [ZoomInfo Intent] and prioritize them on rep dashboards.
- Real-Time Slack Alerts: Forward high-intensity spikes to AE-specific channels with one-click “Create Task” buttons.
- Cross-Signal Compound Scoring: Boost account score weightings when a Third Party Slack Signal lands within 7 days of website pricing-page visits.
- Ad Audience Sync: Drop companies into a “High Intent – Third Party” segment for targeted LinkedIn or GDN retargeting.
Context-Focused Messaging Examples
Email In response to a surge in “pipeline forecasting & deal-risk” intent topics:Subject: Reducing forecast blind spots Hi [First Name], Teams like Acme Robotics cut unknown pipeline by 23 % after blending early intent cues into their CRM. I’ve distilled the playbook into a 2-page brief. Happy to send it over or walk you through the highlights—whichever’s easier. Best, [Your Name]
LinkedIn DM
In response to an account-level push on [Initiative] (e.g., new job posts + intent surge):Hi [First Name]—noticed [Company] doubling down on [Initiative] this quarter. I have a one-pager on how peers streamline hand-offs between Marketing Ops and Sales using light automation. Want a copy (no form fill)? Always up for swapping RevOps notes.
SMS / Text
In response to a Bombora Company Surge — account spiked on “sales forecasting accuracy” research:Hi [First Name]—[Your Name] here from Avina. Just emailed you a 2-page cheat sheet on shortening discovery cycles in RevOps that I thought could be helpful. Happy to dive in if you want to look at it together!
Why Third Party Slack Signals Work
Combining vendor-level intent with Avina’s holistic account view turns scattered pings into rich, prioritized actions. Teams strike while interest is genuine, armed with complete context, and never miss a hidden surge in demand—no matter where the data originates.CRM Integration Details
CRM Activity Tag:avina_third_party_slack_signal