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What Is an AI Signal?

A AI Signal tracks hard-to-detect buying triggers by continuously monitoring the public web for specific, high-intent changes at companies in your Ideal Customer Profile (ICP). Unlike preset signals (like hiring or funding), Custom AI Signals allow you to define exactly what “in-market” looks like for your product. Avina’s AI agents then scan:
  • Company blogs and product updates
  • Feature and documentation pages
  • Earnings calls and investor transcripts
  • 10-Ks, SEC filings, and shareholder letters
  • Press releases and public announcements
  • Changelogs, roadmaps, and release notes
  • Community forums and public FAQs
When your exact trigger appears, Avina captures it, verifies it, scores it, and routes it directly into your GTM workflows. You define the intent. Avina finds it at internet scale.

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Why Custom AI Signals Matter

Most revenue teams rely on generic, surface-level intent. Custom AI Signals unlock true buying context:
  • Uncover Invisible Buying Motion
    Detect changes that never show up in traditional intent data.
  • Replace Guesswork with Proof
    Signals are pulled from verifiable, public sources.
  • Precision Over Volume
    Find fewer accounts, but with dramatically higher deal potential.
  • Perfect Message–Market Fit
    Outreach is grounded in something the buyer actually said or shipped.
  • Category Creation Enablement
    Ideal for new markets where no standard signal exists yet.

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Ideal Scenarios for Using Custom AI Signals

  • Your buyers show intent through product changes, not ads
  • Your ICP talks about problems in earnings calls or filings
  • Your category is new or emerging
  • You sell into technical, operational, or compliance-heavy teams
  • You need to detect early-stage buying motion before vendors are shortlisted

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Examples of High-Intent Custom AI Signals

  • A company announces it is:
    • “Exploring internal AI copilots”
    • “Replatforming its data infrastructure”
    • “Migrating off legacy security tooling”
    • “Overhauling customer support workflows”
    • “Building in-house fraud detection”
  • A product page launches:
    • “Beta AI assistant”
    • “New analytics layer”
    • “Developer API v2”
  • An earnings call mentions:
    • “Operational inefficiencies”
    • “Manual workflows at scale”
    • “Customer experience challenges”
  • A 10-K discloses:
    • New risk around data security, reliability, or compliance
    • Increased spend on software modernization
These signals rarely exist in databases. Avina finds them anyway.

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How Custom AI Signals Work

  1. Signal Definition
    You describe what an in-market trigger looks like in natural language.
  2. AI Monitoring
    Avina deploys specialized agents to scan across thousands of public sources continuously.
  3. Verification & Scoring
    Each signal is evaluated for:
    • ICP fit
    • Intent strength
    • Role and department relevance
    • Buying urgency
  4. Automated Routing
    Signals flow directly into:
    • Slack
    • CRM
    • Sequences
    • Ad platforms
    • Internal dashboards

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High-Value Automated Plays

Avina activates Custom AI Signals across your GTM stack automatically:
  • Hyper-Personalized Outbound
    Sequences dynamically reference the exact trigger that fired.
  • Account Prioritization
    Custom signals carry the highest weight in Avina’s Account Score.
  • Real-Time Slack Alerts
    Reps get notified the moment a verified trigger appears.
  • CRM Enrichment & Routing
    Accounts update automatically with signal context and urgency flags.
  • Ad Retargeting
    High-intent accounts flow directly into custom ad audiences.
Custom AI Signals become your highest-converting entry point into pipeline.

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avina_custom_ai_signal

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Natural, Strategic Messaging Examples

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Email

Subject: Quick note after your [announcement / update] Hi [First Name],
Saw the update your team shared about [specific trigger]. Teams usually hit that moment right before they reassess tooling and workflows. If helpful, I’d be glad to share how others navigated that transition. Totally fine to reconnect later if timing isn’t right. Best,
[Your Name]

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LinkedIn Direct Message

Just saw your team [specific change]. That’s usually the point where a lot of tooling decisions get revisited. Happy to share what we’re seeing if useful.

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Why Custom AI Signals Win

Custom AI Signals unlock demand before buyers ever raise their hand. While traditional intent reacts to behavior, Avina reacts to change itself. By monitoring what companies:
  • announce
  • ship
  • struggle with
  • disclose
Avina puts your team inside real buying conversations before competitors even know a deal exists.