Overview
Engagement aggregates activity across all your connected channels—website, blog, paid ads, generative AI search, email campaigns, and more—so you can see exactly which accounts and contacts are engaging and where.Channel Overview
The main Engagement view displays all your connected marketing and sales channels:| Channel | Description |
|---|---|
| Website | Traffic to your main site, landing pages, and product pages |
| Blog Content | Engagement with blog posts and educational content |
| Paid Ads | Clicks and impressions from LinkedIn, Google, Meta, and other ad platforms |
| Generative AI Search | Traffic from AI-powered search tools like ChatGPT, Perplexity, and others |
| Email Campaigns | Opens, clicks, and replies from marketing emails |
| Outbound Sequences | Engagement with sales outreach via Outreach, Salesloft, etc. |
Channel Details
Click on any channel to see detailed engagement data:Account Engagement
A list of all accounts that have interacted through this channel:- Account name and key firmographics
- Total engagement count (visits, clicks, opens, etc.)
- Most recent engagement timestamp
- Engagement trend (increasing, decreasing, stable)
Contact Engagement
Individual contacts who engaged through this channel:- Contact name and job title
- Company they belong to
- Specific actions taken (pages viewed, links clicked, etc.)
- Engagement timestamp
Channel Analytics
For each channel, Engagement provides key metrics:- Total accounts engaged: Unique companies interacting through this channel
- Total contacts engaged: Unique individuals interacting through this channel
- Engagement volume: Total number of interactions
Use Cases
Attribution Analysis
Understand which channels drive the most high-intent accounts to prioritize marketing spend.Content Performance
See which blog posts and website pages attract the most engaged prospects.Ad Optimization
Identify which ad campaigns generate clicks from target accounts vs. non-ICP traffic.AI Search Visibility
Track how prospects are finding you through AI-powered search tools—an increasingly important channel.Multi-Touch Journey Mapping
Follow an account’s journey across channels to understand how touchpoints combine to drive pipeline.Filtering Options
Narrow down engagement data by:- Date range: Focus on recent activity or analyze historical trends
- Account segment: View engagement from target accounts only
- Contact persona: Filter by job title, seniority, or department
- Engagement type: Focus on specific actions (views, clicks, replies, etc.)
Best Practices
- Review weekly: Check channel performance regularly to spot trends early
- Compare channels: Identify which channels drive the highest-quality engagement
- Follow up on AI search traffic: Prospects finding you via AI search are often high-intent
- Correlate with pipeline: Connect engagement data with closed-won deals to optimize channel mix