Overview
While Accounts shows company-level activity, Contacts lets you drill down to individual buyers. See who’s engaging with your content, clicking your ads, or showing other buying signals—complete with enriched contact data ready for outreach.Contact List
The Contacts view displays a comprehensive list of all known contacts with key information:| Field | Description |
|---|---|
| Name | Contact’s full name |
| Job Title | Current role at their company |
| Company | Account they belong to |
| Enriched email address | |
| Phone | Phone number (when available) |
| Most Recent Signal | Latest buying signal from this individual |
| Signal Count | Total number of signals associated with this contact |
Contact Enrichment
Avina automatically enriches contacts using waterfall enrichment, which queries multiple data providers in sequence to maximize coverage:- Primary enrichment: First data source is queried
- Fallback providers: If primary fails, secondary sources are checked
- Data validation: Results are verified for accuracy
- Continuous refresh: Contact data is periodically re-enriched to stay current
- Email address (work and personal)
- Phone numbers (direct and mobile)
- LinkedIn profile URL
- Job title and seniority level
- Department and function
Filtering Contacts
Narrow down your contact list using filters:- By account: View all contacts at a specific company
- By job title or seniority: Focus on decision-makers or specific roles
- By signal type: Find contacts who’ve shown specific buying behaviors
- By enrichment status: Identify contacts with complete vs. missing data
- By engagement recency: Prioritize recently active contacts
Sorting Options
Sort your contact list by:- Name (alphabetical)
- Company
- Most recent signal (date)
- Signal count (engagement level)
- Job title or seniority
Use Cases
Prioritizing Outreach
Sort by signal count or recency to identify the most engaged contacts for immediate follow-up.Building Target Lists
Filter by job title and company size to create targeted outreach lists for specific campaigns.Multi-Threading Deals
View all contacts at an account to identify additional stakeholders and expand your influence within the organization.Data Hygiene
Filter by enrichment status to identify contacts missing key information, then trigger re-enrichment or manual research.Best Practices
- Focus on engaged contacts: Prioritize outreach to contacts showing multiple signals
- Leverage enriched data: Use phone numbers for direct outreach when email isn’t getting responses
- Combine with account context: Cross-reference contact activity with account-level insights
- Keep data fresh: Regularly review contacts with stale data for re-enrichment