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Every deal starts with a signal: a prospect visits your pricing page, an account posts a job listing, or a champion moves to a new company. Our AI Signals Agent lets you define the signals that matter the most to your business, and then monitors them for you around the clock. Ultimately, that means we cut through the noise for you, so that your team can focus on the right relationships while intent is fresh.

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Signal types

Avina supports a range of signal types, each designed to capture a different dimension of intent.

AI Signals

Describe exactly what you’re looking for, and have our agent generate the perfect signal for you.

Web Visits

Identify people that visit your website. Block out the noise by filtering on session times and number of pages visited.

New Hires

Find recent hires in any role, industry, or location.

Job Listings

Surface listings with specific titles, keywords, locations, or industries.

Champion Movement

Get notified whenever a key contact from a previous deal moves to a new company.

Social Mentions

Monitor an array of platforms for keywords relevant to your business.

Marketing Engagement

Keep track of people engaging with your email and paid advertising campaigns.

Gen AI Engagement

Track people who find your website through LLMs like ChatGPT and Claude.

Reengagement

Find accounts that engage with you following a period of inactivity.

Sales Engagement

Keep track of prospects engaging with you in emails, calls, and meetings.

Outbound Engagement

Monitor accounts that visit your website upon receiving your marketing materials.

LinkedIn Ad Impressions

Get signal from your campaigns by drilling down to the level of impressions.

Third-Party Signals

Generate signals from the output of any Slack integration.

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Creating your first signal

You can get started with signals with or without the help of our agent. Either way, the details are always under your control.

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Create with AI

The easiest way to get from idea to signal.
1

Open the signal creator

Navigate to Signals and click Create with AI.
2

Describe your signal

Type out a description of the buying signal you want to track. Be as specific as possible: the more context you give, the better results you get.
Good examplesRecently hired CTOs at fintech companies with 50–200 employeesCompanies posting job listings for AI/ML engineersStartups that raised funding in the last 30 daysAccounts that recently adopted HubSpot as their CRM
3

Review the signal's configuration

Avina’s agent will analyze your request, select the best signal type, and populate the right filters. You’ll be taken to a configuration page where you can review and adjust anything before going live.If the agent has any feedback on your prompt, you’ll see it highlighted on this screen.
4

Preview your signal

Click the Preview button in the top-right corner to see a live preview of signals that match your configuration. This lets you validate that your signal is capturing the right intent before activating it.
5

Activate your signal

When you’re ready, click Activate Signal.
Signals may take a while to appear as alertsWhen you click Preview, a number of important steps (such as ICP grading) are skipped to give you a quick sense of the breadth of intent described by your signal. Your Feed is built with a lot more care and intention, and so may take a bit longer to start receiving new intent. We promise, it’s worth the wait!

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Create Manually

If you prefer a greater degree of control, you can build a signal from scratch by selecting the type and filters that matter most to you and your team.
1

Open the signal creator

Navigate to Signals and click Create Manually.
2

Choose a signal type

In the left panel, select a signal type from the dropdown. Hover over any option for details.
3

Define your filters

Once you’ve selected a type, applicable filters will appear onscreen for you to fill out.
Your signal won’t be able to be previewed or activated until all required fields are filled in.
4

Preview your signal

Click the Preview button in the top-right corner to see a live preview of signals that match your configuration. This lets you validate that your signal is capturing the right intent before activating it.
5

Activate your signal

When you’re ready, click Activate Signal.
Signals may take a while to appear as alertsWhen you click Preview, a number of important steps (such as ICP grading) are skipped to give you a quick sense of the breadth of intent described by your signal. Your Feed is built with a lot more care and intention, and so may take a bit longer to start receiving new intent. We promise, it’s worth the wait!

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AI Qualification

As a rule of thumb: if a filter already exists for something, use it; it’s faster and more precise!
Many signal types support an optional qualification step. Use this field to describe requirements that can’t easily be captured by other filters, e.g. “Series B companies” or “Companies with 50–200 employees.” This allows Avina’s agent to evaluate each potential signal against any number of freeform criteria before delivering them to your team.

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Notifications

By default, Avina alerts you of incoming intent through the channel associated with your Slack integration. To route a signal to a specific channel, take the following steps:
  1. Visit your signal’s configuration page and click the in the top-right corner of the window.
  2. Type in the name of the channel that you’d like to receive alerts in.
  3. Click Save.