Signals Feed

The Signals Feed is your command center for managing buying signals. Designed with a Superhuman-style interface, it surfaces ranked, actionable signals so your team never misses a high-intent prospect.

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Overview

Every buying signal Avina captures—web visits, job changes, ad clicks, deal re-engagements, and more—flows into your Signals Inbox. Signals are scored and ranked by relevance, ensuring the most important opportunities appear at the top.

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Viewing Signals

The inbox displays a list of signals with key information visible at a glance:

• Signal type (e.g., Web Visit, Champion Movement, Ad Click)
• Account name and associated contact
• Signal score indicating buying intent strength
• Timestamp showing when the signal occurred

Click on any signal to expand it and view detailed information, including the full context of the activity, account history, and suggested next actions.

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Managing Signals

Keep your inbox organized with three signal management actions:

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Resolve

Mark a signal as resolved when you’ve taken action on it. Resolved signals are removed from your active inbox but remain accessible in your history for reporting and audit purposes.

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Save for Later

Not ready to act on a signal? Save it for later to keep it visible without cluttering your primary view. Saved signals can be accessed from a dedicated filter.

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Archive

Archive signals that don’t require action. This keeps your inbox focused on active opportunities while preserving the signal data for analytics.

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Signal Details

When you expand a signal, you’ll see a comprehensive view of everything you need to take action:

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Signal Overview

A summary of the signal including what triggered it, when it occurred, and why it’s relevant to your team.

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Web Visit Details

For web signals, you’ll see detailed browsing behavior:

• Pages visited: A complete list of every page the prospect viewed
• Time on page: How long they spent on each page
• Content summary: What they read about on each page, extracted and summarized
• Topics of interest: Key themes and topics the prospect engaged with, helping you personalize outreach

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ICP Contact

The best-fit contact at the company for your outreach:

• Name and job title
• Email address
• Phone number (when available)
• LinkedIn profile

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Account Context

Key information about the company:

• ICP Fit: How well this account matches your ideal customer profile
• Recent account activity: Other signals and engagement from this account
• Recent deals: Open opportunities and deal history with this account
• Account owner: The rep assigned to this account (if present in your CRM)

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CRM Links

Direct links to relevant records in your CRM:

• Account record
• Contact record

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Best Practices

1. Review daily: Check your inbox at the start of each day to catch time-sensitive signals
2. Use keyboard shortcuts: Navigate quickly through signals to maximize efficiency
3. Resolve promptly: Keep your inbox clean by resolving signals as you act on them
4. Leverage filters: Focus on specific signal types or accounts when prioritizing outreach