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The Activity Feed collects the leads from all of your active audiences in one place. Open it from Activity Feed in the left navigation. Each row is one contact at a company that matched an audience. When an audience finds several people at the same company (for example, one per persona), you’ll see one row per contact. The rows share the company details.

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Views

Switch between Table view (the default) and Card view in the header. Avina remembers your choice.
  • Table view is best for scanning, sorting, copying, and enriching many leads.
  • Card view shows each lead as a card. Expand a card to see what triggered the lead, such as pages visited, what they read, related deal activity, and recent account activity. Cards also show the contact, ICP grade, location, and links to the records in HubSpot or Salesforce. Use ↑ and ↓ to move between cards.

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Table columns

Click a column header to sort the rows that are loaded. Click again to reverse the order, and a third time to clear it. Avina remembers your column widths and order.

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Filter and sort

  • Audience and Type: show leads from specific audiences or audience sources.
  • ICP Fit: grades A–F.
  • Score: High (75+), Medium (60–74), or Low (under 60).
  • Date: from Today to the last 12 months.
  • Contact: Any Contact, Known Contacts, ICP Discovered Contacts, Needs contact, Not enriched yet, or No contact found. Needs contact covers both of the last two.
  • AI Disqualified: All, No, or Yes. This filter defaults to No, so leads that failed qualification are hidden until you change it.
Sort by Created Date (the default, newest first), Activity Date, or ICP Fit. You can also search leads with the search box.

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Find and enrich a contact

When a lead has no contact, or you want a different person, you can ask Avina to find one:
  1. Click Find & Enrich in an empty Contact cell, or right-click a contact and choose Find a new contact. To do this for several leads at once, select them and choose Find contacts for selection.
  2. Enter the job titles to search for, in priority order. Avina fills in the titles you used last time, and you can quick-add titles from your personas.
  3. Click Find & Enrich.
Avina tries each title in order and returns the first person it finds who works at that company.
  • Credits: 1 credit per contact found, plus 4 credits if the audience has phone enrichment turned on and a phone number is found. Nothing is charged when no one is found.
  • No match: the cell shows No contact found. Try again with different titles.
The contact you find replaces the lead’s existing contacts. If the lead had several persona contacts, they’re replaced by the new one.

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Rerun the ICP check

If you’ve changed your ICP since a lead was graded, its grade shows * Based on an outdated ICP definition. Hover over the grade and click the refresh icon, or right-click and choose Rerun ICP Check, to regrade it against your current criteria.

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Archive

Archive leads you’ve dealt with, using the archive icon in the table or Archive activity on a card. Archived leads leave the feed.

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Export

Open the ⋯ menu in the header:
  • Export Audience Activity: a CSV of leads for a time range (Today by default), with one row per contact. By default it uses your current filters. It includes the audience, dates, company, ICP grade and reason, AI disqualification and reason, contact details, and AI score.
  • Export Ad Audience: a CSV ready to upload to an ad platform: LinkedIn (contact list or company list), Meta (Custom Audience), or Google (Customer Match). Emails and phone numbers are hashed where the platform requires it.
You can also export from a single audience with Export Results and Export Ad Audience in its ⋯ menu.

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Account drawer

Click a company name to open its drawer. The drawer covers the whole account, and you can step to the previous or next account with the arrows. Tabs:
  • Audience Activity: every lead from this company, across all your audiences.
  • Contacts: known contacts at the company, with title, email, phone, and LinkedIn.
  • Activity: a timeline of marketing and sales touchpoints with this account.
  • Account Brief: an AI-written brief on the company.
  • Draft Message: have AI draft a one-off message. Choose a style, a purpose (for example outbound, follow-up, or re-engagement), and a channel (email, LinkedIn, text, intro, or snippet), and add any instructions.
On an expanded card, Push to [CRM] sends the lead to your default CRM, if you’ve set one. To enroll leads in a sequence, use Automations or an AI Sequence.

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Request more leads

To get more leads from one audience without waiting for its next daily run, open the audience’s Leads tab and use Find N more leads in the row at the bottom of the table. See Dynamic Audiences.

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Best practices

  1. Review daily. Leads are most valuable while the activity behind them is fresh.
  2. Filter by ICP Fit. Start your day with A and B leads.
  3. Check disqualified leads occasionally. Set AI Disqualified to Yes to make sure your qualification criteria aren’t too strict.
  4. Archive as you go. Keep the feed focused on leads that still need attention.