Skip to main content

​
Salesloft Integration

​
Overview

The Salesloft integration is a bi-directional sync between Avina and your sales engagement platform.
It ensures Accounts and Contacts are always enriched with the latest data, while also letting Avina trigger Salesloft sequences automatically when signals fire.

​
Purpose

  • Create and update Accounts and Contacts in Salesloft from Avina
  • Pull Salesloft engagement data (sequences, calls, email outcomes) into Avina to strengthen signals and account context
  • Allow Avina automations to trigger Salesloft sequences when high-intent signals are detected

​
How It Works

  • Write:
    • Accounts → created or enriched when Avina identifies new companies
    • Contacts → created or enriched when Avina detects new prospects
    • Automations → Avina can trigger specific Salesloft sequences when a signal meets your playbook rules
  • Read:
    • Avina ingests Salesloft activity data, including email sends, opens, replies, calls, and cadence performance
    • This engagement data is used to enrich Avina signals, improve account prioritization, and power drafting

​
Setup

To enable Salesloft integration:
  1. Navigate to Settings > Integrations in Avina.
  2. Select Salesloft.
  3. Authenticate with your Salesloft account.
  4. Save and test the connection.