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Documentation Index

Fetch the complete documentation index at: https://docs.avina.io/llms.txt

Use this file to discover all available pages before exploring further.

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Overview

The Salesloft integration is a bi-directional sync between Avina and your sales engagement platform. It ensures Accounts and Contacts stay enriched with the latest data, and lets Avina trigger Salesloft cadences automatically when signals fire.

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Purpose

  • Create and update Accounts and Contacts in Salesloft from Avina
  • Pull Salesloft engagement data (cadences, calls, email outcomes) into Avina to strengthen signals and account context
  • Allow Avina automations to enroll prospects into Salesloft cadences when high-intent signals are detected
  • Use Salesloft as a sending platform for the Outbound Agent

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How It Works

  • Write:
    • Accounts → created or enriched when Avina identifies new companies
    • Contacts → created or enriched when Avina detects new prospects
    • Automations → Avina can enroll contacts into specific Salesloft cadences when a signal meets your playbook rules
    • AI Sequences → when you create an AI Sequence in Avina with Salesloft as the sending platform, a corresponding cadence is created in Salesloft under the hood
  • Read:
    • Avina ingests Salesloft activity data, including email sends, opens, replies, calls, and cadence performance
    • This engagement data is used to enrich Avina signals, improve account prioritization, and power AI drafting

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Setup

  1. Navigate to Settings → Integrations in Avina.
  2. Select Salesloft.
  3. Authenticate with your Salesloft account.
  4. Save and test the connection.

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Use Cases

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Signal-triggered cadence enrollment

When a high-intent signal fires (web visit, champion movement, re-engagement), an automation can enroll the prospect into a dedicated Salesloft cadence without manual routing.

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AI Sequences

Use Salesloft as the sending platform for the Outbound Agent. Your inboxes, sender reputation, and deliverability settings stay intact; Avina handles AI-powered drafting of each cadence step.

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Engagement-aware signal scoring

Salesloft engagement (opens, replies, call outcomes) feeds back into Avina to refine account fit scoring and deprioritize prospects who are already engaged with your team.

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Supported Actions in Automations

When building automations, Salesloft supports the following destination types:
  • Add to sequence: enroll contacts in a specific Salesloft cadence
  • Create lead/contact: add new contacts discovered by signals

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Sync Behavior

  • Initial sync: Avina pulls historical engagement data (cadences, email sends, call outcomes) when first connected.
  • Ongoing sync: engagement events flow into Avina in near real-time; writes (enrollments, contact updates) happen immediately when an automation fires.
  • De-duplication: Avina matches contacts by email to prevent duplicates.