Overview
The Salesloft integration lets Avina enroll leads into your Salesloft cadences. With read access, Salesloft engagement data also powers Avina’s Outbound audience.What it does
-
Write
- Cadences: automations can enroll leads into an existing Salesloft cadence.
-
Read
- Cadence activity, email sends, opens, replies, and calls
- Powers the Outbound built-in audience, which spots prospects who engage with your site after receiving outreach, and gives AI drafting context about past conversations
Salesloft isn’t available as a sending platform for new AI Sequences. To send AI-written outreach, use one of the supported AI Sequence platforms.
Setup
- Go to Settings → Integrations in Avina.
- Select Salesloft.
- Connect Read, Write, or both, and authenticate with your Salesloft account.
Automation actions
When building automations, Salesloft supports:- Enroll in Static Sequence: enroll leads in an existing Salesloft cadence
Use cases
Cadence enrollment from an audience
When an audience finds a high-intent lead (a pricing page visitor, a returning account, or a new hire in a target role), an automation enrolls them in a dedicated Salesloft cadence without manual routing.Sync behavior
- De-duplication: Avina matches people by email before enrolling them.
- Enrollment: leads are enrolled when an automation runs, or when you enroll them manually from the automation.