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Signal: Web Visit
Filter: Page URL contains /pricing AND ICP Fit = A or B
Action: Add to SDR follow-up sequence

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Why it works

A pricing page visit is one of the strongest buying signals. This play ensures every qualified visitor gets a personalized follow-up within hours, not days.

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Setup

  1. Create a signal of type Web Visit with a URL filter for your pricing page.
  2. Create an automation triggered by that signal.
  3. Add a filter: ICP Fit Score > 70 (or grade A/B).
  4. Set the action: Add to sequence → select your SDR follow-up sequence.
  5. Activate.