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Signal: Champion Movement
Filter: New company matches ICP
Action: Add to “Champion Re-engagement” sequence

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Why it works

When a champion moves to a new company, there’s a narrow window to re-engage before they settle on a new vendor stack. This play catches that window automatically.

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Setup

  1. Activate the Champion Movement signal.
  2. Create an automation triggered by Champion Movement signals.
  3. Add a filter: ICP Fit = A or B.
  4. Set the action: Add to sequence → select a warm re-engagement sequence.
  5. Activate.