Filter: Role matches your product’s buyer AND ICP Fit = A or B
Action: Add to “Hiring Signal” sequence + push to ad audience
Why it works
Hiring signals budget allocation and operational urgency. A company posting for a role directly related to your product is often weeks away from evaluating vendors. This play catches them first.Setup
- Create a Job Posting signal filtered by relevant roles and keywords.
- Create an automation with two actions:
- Add to sequence → “Hiring Signal Outreach”
- Add to ad audience → sync to LinkedIn or Google for brand exposure
- Gate with ICP fit filters.
- Activate.