”My signals aren’t relevant”
The accounts showing up don’t match who you actually sell to. Fixes:- Revisit your ICP in Settings > Personas. Make sure your Required criteria are specific enough. For example, if you only sell to B2B companies, add “Must be a B2B company” as a Required criterion.
- Add a qualification prompt to your signal. This tells the Qualification Agent to evaluate each signal with AI before delivering it.
- Use contact filtering in Settings > Contact Filtering to exclude internal employees, competitors, or known non-prospects.
”I’m getting too many signals”
Your feed is noisy and your team is ignoring it. Fixes:- Tighten URL filters on web visit signals. Focus on pricing, demo, and product pages instead of all traffic.
- Set minimum session duration in your SDK settings to filter out bots and bounce traffic.
- Add ICP Fit filters to automations. Gate actions behind A/B grades so only strong-fit accounts trigger outreach.
- Use qualification prompts to add freeform criteria the agent evaluates with AI.
”I’m not getting enough signals”
Your feed is too quiet. Fixes:- Broaden your ICP. Loosen Required criteria or move some to Important.
- Add more signal types. If you’re only running web visits, add Custom AI Signals, New Hires, or Job Postings.
- Loosen signal filters. Very specific URL patterns or narrow job title filters reduce volume. Start broad, then narrow.
- Check your Web SDK. Make sure your domains are registered in Settings > Web Tracking and the script is loading.
- Check your credit balance in Settings > Plan & Usage.
”My automations aren’t firing”
Signals are appearing but automations aren’t triggering. Fixes:- Check automation status. Make sure it’s set to Active, not Paused.
- Check filter criteria. Your automation filters may be too strict. Look at the enrollment history to see why contacts are being filtered out.
- Check destination connection. If the destination integration is disconnected, the automation can’t execute.
- Check trigger signal. Make sure the signal the automation is tied to is active and firing.
Tuning Signals by Type
Web Visitors
Highest volume. Keep it focused:- Filter by high-intent pages
- Require minimum session duration (5-10 seconds filters most bots)
- Gate automations behind ICP Fit A/B
Custom AI Signals
Most powerful. Get the prompt right:- Be specific about what behavior you’re looking for
- Add qualification prompts for nuance
- Browse the Signals Library for proven examples
- Start with one, validate, then create more
New Hires & Job Postings
Lower volume, higher intent:- Start with broad title keywords, then narrow based on results
- Use qualification prompts for criteria like funding stage or tech stack
- Don’t over-filter; these signals are naturally high-quality
Champion Movement
Very low volume, very high value:- Accept ICP Fit A through C
- Prioritize speed of outreach over perfect qualification
- Pair with a warm, personal AI Sequence
Weekly Review Checklist
Spend 10 minutes each week:- Check automation stats: look at enrolled vs. filtered counts. A high filter rate means your signal is too broad or your automation is too strict.
- Ask your reps: which signals did they act on? Which did they ignore? Why?
- Review ICP grade distribution: if most accounts are C/D, your ICP may be too narrow
- Check credit usage: make sure credits go to the signal types that produce the best results
- Add a new signal: layer on one new signal per week as you learn what works