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Signal: New Hire
Filter: Job title matches target personas AND ICP Fit = A or B
Action: Push to CRM + Add to outreach sequence

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Why it works

New hires in decision-making roles often evaluate and procure new tools in their first 90 days. Catching them early, before they’ve committed to a vendor, dramatically increases conversion rates.

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Setup

  1. Create a New Hire signal with title filters matching your buyer personas.
  2. Create an automation with two actions:
    • Push to CRM (creates the contact and account in Salesforce/HubSpot)
    • Add to sequence (enrolls the contact in a “New Hire Intro” sequence)
  3. Add ICP fit filters to keep noise low.
  4. Activate.