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Avina’s Outbound Agent drafts personalized outreach using signal context, but the quality of the output depends on how you set it up.

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Give the Agent Good Instructions

When creating an AI Sequence, you provide style instructions and templating instructions. These are the single biggest lever for draft quality.

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Style Instructions

Tell the agent how to write:
“Keep emails under 100 words. Conversational, peer-to-peer tone. No marketing jargon. Sound like a helpful colleague, not a salesperson.”
“Formal but warm. Reference specific data points when available. End with a clear, low-commitment CTA.”

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Templating Instructions

Tell the agent what to include:
“Always mention the specific signal that triggered this sequence. Reference at least one relevant customer story.”
“First email: value-add with no ask. Second email: reference the signal and propose a 15-minute call. Third email: brief bump.”

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Match Tone to Signal Type

Different signals call for different approaches:
Signal TypeToneApproach
Pricing page visitDirect, helpfulReference what they looked at, offer to answer questions
Champion movementWarm, personalCongratulate them, reference your past relationship
New hireConsultativeDon’t rush; offer resources for their first 90 days
Job postingStrategicConnect the role they’re hiring for to your product’s value
Custom AI (funding)Informed, timelyAcknowledge the milestone, position yourself for their next phase

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Keep Sequences Short

For signal-triggered outreach, shorter sequences outperform longer ones:
  • 2-3 steps is the sweet spot
  • Step 1: Value-add or relevant insight (no hard ask)
  • Step 2: Reference the signal, propose a specific next step
  • Step 3: Brief bump or alternative CTA
Signals are time-sensitive. If a prospect doesn’t respond to 3 well-timed, personalized emails, a 7-step sequence won’t change that.

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Always Review Before Publishing

AI drafts are strong starting points, not finished products:
  1. Read every email out loud. Does it sound like something your best rep would send?
  2. Check the signal reference. Is the trigger mentioned naturally?
  3. Verify the CTA. Is there a clear, low-friction next step?
  4. Remove filler. Cut any sentence that doesn’t add value.

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Choose the Right Sender

  • SDRs for top-of-funnel, high-volume signals (web visits, job postings)
  • AEs for high-value signals (champion movement, re-engagement)
  • Leadership for executive-level contacts (use sparingly)
The sender should match the seniority and relationship context of the prospect.

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Measure and Iterate

After a week of running:
  1. Which sequences have the highest reply rates?
  2. Which signal types produce the best conversations?
  3. Update style instructions based on what’s working
  4. Retire sequences that consistently underperform