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These sample plays connect Avina’s signals to your sales and marketing workflows end-to-end. Each one takes about 5 minutes to set up and runs autonomously once configured. Start with one, get it running cleanly, then layer others on top.

Pricing page visitor → SDR sequence

Auto-enroll qualified pricing page visitors into a personalized SDR sequence.

Custom AI signal → LinkedIn ad audience

Push AI-qualified target companies into a LinkedIn ad audience for always-on retargeting.

Custom AI signal → outbound sequence

Catch a niche buying trigger with a Custom AI Signal and launch AI-drafted outbound.

Champion job change → warm outreach

Re-engage past champions the moment they land at a new ICP account.

New hire in target role → CRM + sequence

Catch new decision-makers early, before they commit to a vendor.

Re-engaged closed-lost deal → deal revival

Notify the original account owner the moment a closed-lost deal re-engages.

Job posting for target function → early engagement

Reach target accounts as soon as they start hiring for your buyer persona.

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Tips for all plays

  1. Gate with ICP fit: every play should include a fit filter to avoid wasting credits and rep time on low-quality accounts.
  2. Start with one, then layer: get one play running smoothly before adding more. Overlapping automations can cause duplicate outreach.
  3. Set automation priority: if multiple automations could fire on the same signal, use the priority ordering in the Automation Dashboard to control which one takes precedence.
  4. Review weekly: check automation stats (enrollments, filtered count) to make sure your filters are calibrated correctly.