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Signal: Custom AI Signal (e.g., “SaaS companies that raised Series B or later in the last 90 days”) Filter: ICP Fit = A or B Action: Launch an AI Sequence

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Why it works

Custom AI Signals let you codify the exact buying trigger that matters in your market — funding rounds, leadership announcements, product launches, regulatory changes, technology migrations — and turn it into a continuous pipeline of accounts. The Outbound Agent then drafts personalized outreach that references the specific trigger, so the first email reads like a human wrote it.

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Setup

  1. Create a Custom AI Signal with a tightly scoped prompt.
    • Example prompt: “SaaS companies with 50–500 employees that raised Series B or later in the last 90 days. Exclude companies outside North America.”
  2. Use the qualification field to tighten the results further if needed (e.g., “Must be in cybersecurity, devtools, or data infrastructure”).
  3. Activate the signal and verify the Preview results look right.
  4. Create an automation triggered by the Custom AI Signal.
  5. Add a filter: ICP Fit = A or B.
  6. Set the action: Launch AI Outreach → create or select an AI Sequence in your sending platform of choice.
  7. Activate.
Qualification is what separates a Custom AI Signal from a generic filter. Take 5 minutes to refine the prompt until Preview shows exactly the accounts you’d hand-pick — noise here compounds into wasted credits and rep time.