Push to Salesforce

Avina automatically creates records in the Avina Signals custom object (AvinaSignals__c) inside your Salesforce org every time a signal fires. This custom object stores all signal data in a structured format that you can use for reporting, automation, and workflows.
Each record contains:

Section	Details
Human-readable sentence	A short, plain-English summary of the signal (see example below).
Tag line	One or more lowercase “snake-case” tags that classify the signal. These tags power Salesforce reports, flows, and lists.
Related records	Automatic lookup relationships to relevant Account, Contact, and Opportunity records when available.

Example record (what you’ll see in your Salesforce org):

Signal Summary: Avina Alert: Dev Security hired Brandon Riley as their new Chief Revenue Officer. He joined the company in Feb 2025 and is based in Ann Arbor, Michigan, United States.
Tags: avina_new_hire_signal

Setup Guide

Before Avina can push signals to your Salesforce org, you’ll need to create the Avina Signals custom object that will store the signal data.

Creating the Custom Object

Download the object definition: Download CSV file that defines the custom object attributes.
Navigate to Object Manager: In your Salesforce org, go to Setup → Object Manager.
Create Object from Spreadsheet: Click Create and then select Create Object from Spreadsheet.
Upload the CSV: Upload the downloaded CSV file to create the AvinaSignals__c custom object.
Complete the import: Add the CSV to the import list. If you encounter any issues, try using an incognito/private browser window.
Find your new object: Go back to Object Manager and locate your newly created Avina Signals object.
Create Account lookup field: Click into the Avina Signals object, then click New to create a new field. Select Lookup as the field type, choose Account as the related object, then click Next through the setup process and Save.

Create Contact lookup field: Repeat step 7, but this time select Contact as the related object for the lookup field.
(Optional) Create Lead lookup field: Repeat step 7, but this time select Lead as the related object for the lookup field.
Enable push settings for Salesforce: Go to Settings → Integrations in the Avina dashboard. Select the Salesforce connector and enable Push resolved contacts to Salesforce, Push ICP contacts to Salesforce, and Push signals to account and contact activity.
All done! Once complete, Avina will start creating records in your Avina Signals custom object with proper relationships to Account and Contact records as signals are created.

Tag reference

Signal	Tag(s) Avina writes
Re-engagement Signal	`avina_reengagement_signal`
Outbound Signal	`avina_outbound_signal`
Champion Movement Signal	`avina_champion_movement_signal`
New Hire Signal	`avina_new_hire_signal`
Social Activity Signal	`avina_social_activity_signal`
Job Posting Signal (Account-level)	`avina_job_posting_signal`
General Engagement Signal	`avina_general_engagement_signal`
Web Visit	`avina_web_visit_signal`
Marketing Email	`avina_marketing_email_signal`
Ad Engagement	`avina_ad_engagement_signal`
Ad Impression	`avina_ad_impression_signal`
Other / Misc.	`avina_other_signal` (plus context tags)

Tip: Some signals carry multiple tags. E.g., a Champion visiting the site will include both avina_web_visit_signal and avina_champion_movement_signal.

Triggering automations with Salesforce Flow Builder

Goal	High-level steps
Slack / email alert to AE when a new CRO is hired	Object: Avina Signals → Trigger: A record is created.Entry Condition: `Tags CONTAINS 'avina_new_hire_signal'`.Action: Send Slack notification or Email Alert.
Auto-create follow-up Task on champion movement	Same trigger with tag `avina_champion_movement_signal`; Action: Create Task assigned to related Account Owner.
Add Account to Outreach sequence when job listings spike	Trigger on `avina_job_posting_signal`; Action: call Outreach API via Flow → Add Prospect to Sequence.

Example use-cases

Use-case	How to set it up in Salesforce
Nurture new champions	Report on `avina_champion_movement_signal` → Campaign → Pardot/Marketing Cloud
AE alert: prospect gets new CRO	Flow Builder on `avina_new_hire_signal` → Campaign → Outreach
Ad retargeting for recent web visitors	Report on `avina_web_visit_signal` → Audience list in Advertising Studio
Upsell play when job listings spike	Flow on `avina_job_posting_signal` → update custom Upsell Probability field

Best practices & FAQs

Question	Answer
Why a custom object instead of Tasks?	Custom objects provide more flexibility for storing signal-specific data and enable better reporting and automation capabilities.
How fast do records appear?	Near real-time. Most users see signal records within < 2 minutes of the triggering event.
Can I customize the object structure?	The initial setup uses a standardized structure for consistency. Contact support for advanced customization needs.

​Setup Guide

​Creating the Custom Object

​Tag reference

​Triggering automations with Salesforce Flow Builder

​Example use-cases

​Best practices & FAQs