> ## Documentation Index
> Fetch the complete documentation index at: https://docs.avina.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Avina documentation

<img src="https://mintcdn.com/meshanalytics/CHGraskjmz9IeizP/avina-meeting-bot.jpg?fit=max&auto=format&n=CHGraskjmz9IeizP&q=85&s=ebbdb757c7e41e40fa94482f47cf1ae2" alt="Avina" width="1120" height="630" data-path="avina-meeting-bot.jpg" />

Avina tells you which companies are in the market for what you sell, and gets your team in front of them before anyone else does. It helps you build dynamic audiences of high-intent leads and gets your name in front of them across multiple channels: 1-1 personalized AI emails, account-based marketing campaigns, CRM workflows, and more.

We continuously monitor your entire TAM for buying intent, score every signal with AI, and trigger the right action so your team only spends time on accounts ready to buy.

***

## How Avina Works

### 1. Find every in-market lead

Avina's [Signals Agent](/features/ai-signals-agent) continuously scans first-party, third-party, and web data to surface buying signals tailored to how your buyers behave. Describe the signal you want in plain language or choose from built-in signal types like web visits, new hires, job postings, champion moves, ad engagement, and more.

### 2. Qualify and prioritize

The [Qualification Agent](/features/ai-qualification-agent) evaluates every signal against your Ideal Customer Profile, assigns ICP Fit grades (A-F), and uses AI to assess whether a signal meets your freeform qualification criteria. Your team only sees pre-qualified, high-intent leads.

### 3. Enrich contacts

Avina auto-enriches contacts with verified emails, phone numbers, LinkedIn profiles, and firmographics using waterfall enrichment across multiple data providers.

### 4. Automate the next best action

Build [automations](/features/automations) that trigger the moment a signal fires: enroll contacts in [sequences](/features/automations/sequences), add to [CRM lists](/features/automations/contact-lists), send to [webhooks](/features/automations/webhooks), or launch personalized outreach with the [Outbound Agent](/features/ai-sequences).

### 5. Integrate with your GTM stack

Avina syncs bi-directionally with your CRM and sales tools. Discovered accounts and contacts are pushed automatically, and signal history is attached to every record so reps always have full context.

***

## AI Agents

Avina is powered by three specialized AI agents that work together across the pipeline:

<CardGroup cols={3}>
  <Card title="Signals Agent" icon="radar" href="/features/ai-signals-agent">
    Describe buying behavior in plain language and Avina builds a custom signal to detect it across the web, your CRM, and third-party sources.
  </Card>

  <Card title="Qualification Agent" icon="filter" href="/features/ai-qualification-agent">
    Evaluates every signal against your ICP and custom qualification criteria so only high-quality leads reach your team.
  </Card>

  <Card title="Outbound Agent" icon="paper-plane" href="/features/ai-sequences">
    Drafts personalized, multi-step outreach using signal context and sends through your existing sequencer.
  </Card>
</CardGroup>

***

## Signal Types

Avina captures buying intent across a wide range of sources:

<CardGroup cols={3}>
  <Card title="Web Visits" icon="globe" href="/signals/web-signals">Identify companies visiting your website, even anonymous traffic.</Card>
  <Card title="Custom AI Signals" icon="sparkles" href="/signals/custom-ai-signals">Describe any buying behavior and let the Signals Agent find it.</Card>
  <Card title="New Hires" icon="user-plus" href="/signals/new-hire-signals">Detect when target companies hire into key decision-making roles.</Card>
  <Card title="Job Postings" icon="briefcase" href="/signals/job-posting-signals">Surface listings that indicate budget or initiative alignment.</Card>
  <Card title="Champion Movement" icon="crown" href="/signals/champion-signals">Get notified when a past champion moves to a new company.</Card>
  <Card title="Ad Engagement" icon="bullseye" href="/signals/ad-engagement-signals">Track who clicks your ads and what they do next.</Card>
  <Card title="Re-engagement" icon="rotate" href="/signals/reengagement-signals">Spot dormant accounts that start engaging again.</Card>
  <Card title="Social & News" icon="newspaper" href="/signals/social-news-signals">Monitor social mentions, funding rounds, and industry events.</Card>
  <Card title="Outbound Engagement" icon="envelope-open" href="/signals/outbound-signals">See when outbound emails drive website activity.</Card>
  <Card title="Third-Party Signals" icon="plug" href="/signals/third-party-slack-signals">Ingest signals from any vendor with a Slack feed.</Card>
</CardGroup>

***

## Integrations

Out-of-the-box connectors for your sales and marketing stack:

<CardGroup cols={4}>
  <Card title="Salesforce" icon="salesforce" href="/integrations/salesforce/overview" />

  <Card title="HubSpot" icon="hubspot" href="/integrations/hubspot/overview" />

  <Card title="Slack" icon="slack" href="/integrations/slack/overview" />

  <Card title="Outreach" icon="envelope" href="/integrations/outreach/overview" />

  <Card title="Salesloft" icon="envelope" href="/integrations/salesloft/overview" />

  <Card title="Apollo" icon="envelope" href="/integrations/apollo/overview" />

  <Card title="Instantly" icon="bolt" href="/integrations/instantly/overview" />

  <Card title="Attio" icon="grid-2" href="/integrations/attio/overview" />
</CardGroup>

Plus [Lemlist](/integrations/lemlist/overview), [Smartlead](/integrations/smartlead/overview), and any webhook-friendly service.

***

## Getting Started

Most teams get set up in under 30 minutes. For a step-by-step walkthrough — logging in, defining your ICP, installing the Web SDK, connecting integrations, and creating your first signal — see the [Quickstart Guide](/getting-started/quickstart).

***

## Core Concepts

| Term           | Description                                                                                   |
| -------------- | --------------------------------------------------------------------------------------------- |
| **Signal**     | A scored, timestamped indicator of buying intent (web visit, job change, ad click, etc.)      |
| **Contact**    | The person associated with a signal, enriched with email, phone, and firmographic data        |
| **Account**    | The company a contact belongs to, scored against your ICP                                     |
| **Automation** | A rule that triggers an action (sequence enrollment, CRM update, webhook) when a signal fires |
| **ICP Fit**    | A letter grade (A-F) representing how closely an account matches your Ideal Customer Profile  |

***

## Security & Compliance

* SOC 2 compliant
* Data encrypted **in transit (TLS 1.3)** and **at rest (AES-256)**
* Role-based access controls and audit trails
* Enterprise plans include SSO, custom data retention, and dedicated support
