> ## Documentation Index
> Fetch the complete documentation index at: https://docs.avina.io/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot Integration

> Overview of the integration between Avina and HubSpot

## Overview

The HubSpot integration is a full bi-directional sync between Avina and your CRM. It ensures Companies and Contacts are enriched with Avina signals, while pulling in HubSpot context to power signals, account intelligence, and drafting.

## Purpose

* Create and update **Companies** and **Contacts** in HubSpot automatically
* Write Avina signals as **timeline activities** on those records
* Pull HubSpot CRM data (contacts, deals, emails, activities, tickets) into Avina to enrich signal generation and insights
* Provide sellers with buying signal context directly in HubSpot while enhancing Avina's scoring and drafting

## How It Works

* **Write:**
  * Companies → created or enriched when Avina detects new organizations
  * Contacts → created or enriched when Avina identifies new prospects
  * Timeline Activities → Avina signals (e.g., job changes, web visits, engagement surges) logged on Companies and Contacts

* **Read:**
  * Avina pulls Companies, Contacts, Deals, Tickets, and Engagements from HubSpot
  * This CRM context strengthens Avina's ability to produce signals, account scoring, and personalized drafts

## Setup

1. Navigate to **Settings → Integrations** in Avina.
2. Select **HubSpot**.
3. Authenticate with your HubSpot account.
4. Save and verify the sync.

For details on how signals land in HubSpot (notes, tag schema, dynamic lists), see [Push to HubSpot](/integrations/hubspot/push-hubspot).

## Use Cases

### Signal visibility in your CRM

Every Avina signal is written as a timeline Note on the related Company and Contact records so your team sees buying intent directly inside HubSpot without switching tools.

### Dynamic lists off signal tags

Each note includes standardized tags (e.g., `avina_new_hire_signal`, `avina_web_visit_signal`) that you can use to build dynamic lists and workflows. See [Push to HubSpot](/integrations/hubspot/push-hubspot) for the full tag reference.

### Automated CRM updates

When Avina surfaces a new prospect via a signal, the corresponding Company and Contact are automatically created or updated in HubSpot. No manual data entry required.

### Personalized drafting

HubSpot deal history, email engagement, and meeting notes feed into Avina's AI drafting engine, producing more relevant email copy and outreach.

## Supported Actions in Automations

When building [automations](/features/automations), HubSpot supports the following destination types:

* **Add to sequence:** enroll contacts in a HubSpot sequence
* **Create lead/contact:** add new contacts discovered by signals
* **Create account/company:** add new companies to HubSpot
* **Add signals to contacts/accounts:** attach signal data to existing records
* **Add to list:** include contacts in static or dynamic HubSpot lists
* **Add to ad audience:** sync to LinkedIn, Meta, or Google ad audiences via HubSpot

## Sync Behavior

* **Initial sync:** Avina pulls historical CRM data (companies, contacts, deals, activities, engagements) when first connected.
* **Ongoing sync:** new data syncs bi-directionally in near real-time.
* **De-duplication:** Avina matches contacts by email and companies by domain to prevent duplicates.

## AI Sequences

HubSpot's Sequences API is read/enroll only, so using HubSpot as a sending platform for [AI Sequences](/features/ai-sequences) requires a one-time manual setup (creating the sequence shell and custom properties in HubSpot). See [AI Sequences in HubSpot](/integrations/hubspot/ai-sequences) for the full step-by-step.