> ## Documentation Index
> Fetch the complete documentation index at: https://docs.avina.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Re-engaged Closed-Lost Deal → Deal Revival

> Notify the original account owner the moment a closed-lost deal re-engages.

**Signal:** Re-engagement\
**Filter:** Pipeline stage = "Closed Lost" AND ICP Fit = A, B, or C\
**Action:** Add to re-engagement list + notify account owner via Slack

## Why it works

When a closed-lost account re-engages with your content, something has changed. This play ensures the original account owner is notified instantly and the contact is added to a nurture track.

## Setup

1. [Activate the Re-engagement signal](/signals/reengagement-signals).
2. Create an [automation](/features/automations) triggered by Re-engagement signals.
3. Add filters: **Pipeline stage = Closed Lost** AND **ICP Fit >= C**.
4. Set actions:
   * **Add to list** → "Deal Revival" list in your CRM
   * Slack notification goes out automatically via your signal's notification settings
5. Activate.